A. Rick’s Wicks is located in the shopping center on Warm Springs Road in Columbus, GA. The phone number is 706 555-5555. B. XXX is the owner and manager of Rick’s Wicks. Mr. XXX is located at XXX C. Rick’s Wicks is a candle emporium that offers a wide variety of candles, candle holders, and candle making supplies. D. Rick’s Wicks intends to appeal to as large a market as possible by offering all major types of candles and candle paraphernalia. The variety of products offered includes those for; decorative purposes, therapeutic value, functional needs, collectable items, and make your own candles. E. Rick’s Wicks will build its success on the ability to satisfy all of their customers’ candle needs at reasonable prices in one location by a highly trained and courteous staff. F. Mr. XXX will have successfully earned his Bachelors Degree in Business Management from Troy University. All full time employees are experienced retail salespeople with additional training in the art of candle making. G. Rick’s Wicks will be financed through a personal investment of $50,000 from Mr. XXX with an additional $125,000 in funds obtained through a loan from the Small Business Administration.
Rick’s Wicks is committed to light the way to beauty, harmony, inner peace and happiness one satisfied customer after another.
1. Industry Background and Overview
The retail candle industry includes the sale of candles and various accessories. The candle sales can be grouped into five major categories; decorative, therapeutic, functional, collectable, and make your own candles. The accessories include; votive holders, decorative holders, display cases, candle snuffers, and candle molds. Decorative candles are generally not used for burning purposes. They are used as accents in decorating. This category includes candles used during holidays such as Christmas, Halloween, Thanksgiving, and even Valentines Day. There is no specific target group for sales in this category. Therapeutic candles are those that have scents added. The purpose of the scent can be varied, some are just for making an area smell better while others are added for spiritual, emotional, or health healing reasons. The aromatherapy candle sales are targeted to those seeking holistic alternatives to health related issues. Functional candles are those that are going to be used. They may be used for emergencies that involve electrical power loss. The also may serve dual purposes such as for weddings, they may be decorative by design but the intention is to use during the ceremony. They also include candles used for various religious reasons, such as during the celebration of Chanukah or in churches for remembrance of loved ones. Collectable candles are those that are going to be held onto in the hopes that over time there value will increase and specialty candles the people purchase for sentimental reasons. They include celebrities, special genres such as dragons or movies, and commemorative events. Make your own candles encompass both decorative and functional categories. This type of candle targets consumers who want to give handmade candles as gifts, those who want to give a craft type gift and those who want to custom make their own candles.
Major Customer Groups
There is no particular major customer group for candles. The majority of candles are purchased by the consumer’s preference for a candle category. Consumers may purchase candles from a variety of different categories.
There are no additional regulatory restrictions above those normally required to open any...