SWOT Analysis: Monster Energy

Table of Contents

Executive Summary ……………………………………………………………………………………………...3-4
Business and Communication Objectives………………………………………………………………...…5
SWOT Analysis……………………………………………………………………………………………..…..6 - 7 - 8
Media Coverage………………………………………………………………………………………………………….9
UMF’s Targets…………………………………………………………………………………………………………….9
Monster Energy…………………………………………………………………………………………………10 - 11
1. Information about Monster Energy…………………………………………………………………10
2. Benefits for Monster Energy to sponsor the Ultra Europe…………………………………11
Sponsorship packages including prices…………….............................................................12 – 13 - 14
1. Within the stadium………………………………………………………………………………………...12
2. Around the stadium……….………………………….…………………………………………………...12
3. Types of packages………………………………………………………………………………...…13 - 14
Sponsorship benefit summary……………………………………………………………………………14 - 15
Next steps timeline…………………………………………………………………………………………………...15
The company is actually known for improving its worldwide events, attracting year after year more and more participants, ranking them on the second place behind Tomorrowland regarding the number of attendees. For the third consecutive year of Ultra Europe in Split, more than 160 000 people attended the Festival. Concerning the location, our guests have different options, as they can either camp in the Ultra Beachville Campsite, or book an apartment in the surroundings of Split, where some shuttle buses are provided, facilitating the transportation of our participants. There are indeed some shuttle buses within Split, but also in Zagreb, where our guests are driven to Split one day before the beginning of the