Strategic Plan Outline

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How to Structure The Strategic Plan


Executive Summary

This is written to the scope and level of content that an "outsider" can read the summary and grasp the vision, mission of the organization, its overall goals and objectives, major strategic issues and the key strategies implemented to attain the goals.

Section 1 – Current situation

1. Brief Background and History of the Company and the Industry 2. Strategic Posture:
Current Mission,
Current Vision
Current Values
Current Objectives
Current Strategies
Current Policies
3. Past Strategic Performance Indicators (if available):
Market share
Sales Growth
Net Profit Margin
Return on Equity Investment
Other? (Depending on the type of business/industry)

Section 2 – External Environment, Opportunities and Threats (EFAS)

2.1 General Environment (PEST, Gap Analysis, etc)
2.2 Task Environment (Porters five forces, Strategic Map)
2.3 External Factor Analysis Summary

Section 3 – Internal Environment, Strengths and Weaknesses (IFAS)

3.1Value Chain analysis
3.2Corporate Structure
3.3Corporate Resources:
Human Resource
Operations and Logistics
Information Systems

3.4Internal Factor Analysis Summary

Section 4 – Competitive Strength Assessment based on Key Success Factors

Quality/product performanceCustomer Service Capability Reputation/imageOther?
Manufacturing capability
Technological skills and know-how
Dealer/distribution capability
New product innovation capability
Financial resources
Relative cost position

Section 5 – Analysis of Major Strategic Factors SFAS

5.1 Key Internal and External Factors (SWOT)
5.2 Competitive advantages/disadvantages, Competitive position improving/slipping 5.2 Review of Mission and Objectives

Section 6 – Alternatives and...
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