Strategic Plan Report Mini
Strategic Plan Report MINI Business
2010
Strategic Management & Business Policy
Introduction
Fitness industries are growing up and attracting huge number of companies to go through this business. Mini is one of these companies, which decided to enter the Australian market in order to start the fitness business as a branch of their main business. This report will explain how Mini active uses strategic management and applies its concepts and principles to enter a new market in order to create a clear base for its plans and vision. Moreover, the report presents a detailed analysis for Mini active environments. Then, the business level strategy shows how to utilize these outcomes to provide the reader with a broad view about the market that Mini active intends to compete in. In addition, the results will present the appropriate strategic direction that can achieve the maximum level of success to the firm.
Strategic management
A strategic management is a set of tactics and steps that the organization follows to gain competitive advantages in order to achieve its goals. Therefore, Strategic management helps the company to seek future opportunities, to manage potential risks in the business environment and to search for any change in the market trends (Leavy, 2003).
The purpose of strategic management is to help Mini active to draw a comprehensive map about the opportunities and the threats that it may face in order to create a flexible strategy and achieve the maximum goals (Ramos & Ruiz, 2004).
Mini, the famous car brand owned by BMW group, wants to enter the fitness industry in Australia seeking investment opportunities starting from Melbourne city with a future goal to expand later on. Based on its success as an automotive brand, Mini has several advantages to utilize in order to create a strategy for success in getting to the fitness industry market. This strategy consists of various elements, which are Mini vision, concepts
2010
Strategic Management & Business Policy
Introduction
Fitness industries are growing up and attracting huge number of companies to go through this business. Mini is one of these companies, which decided to enter the Australian market in order to start the fitness business as a branch of their main business. This report will explain how Mini active uses strategic management and applies its concepts and principles to enter a new market in order to create a clear base for its plans and vision. Moreover, the report presents a detailed analysis for Mini active environments. Then, the business level strategy shows how to utilize these outcomes to provide the reader with a broad view about the market that Mini active intends to compete in. In addition, the results will present the appropriate strategic direction that can achieve the maximum level of success to the firm.
Strategic management
A strategic management is a set of tactics and steps that the organization follows to gain competitive advantages in order to achieve its goals. Therefore, Strategic management helps the company to seek future opportunities, to manage potential risks in the business environment and to search for any change in the market trends (Leavy, 2003).
The purpose of strategic management is to help Mini active to draw a comprehensive map about the opportunities and the threats that it may face in order to create a flexible strategy and achieve the maximum goals (Ramos & Ruiz, 2004).
Mini, the famous car brand owned by BMW group, wants to enter the fitness industry in Australia seeking investment opportunities starting from Melbourne city with a future goal to expand later on. Based on its success as an automotive brand, Mini has several advantages to utilize in order to create a strategy for success in getting to the fitness industry market. This strategy consists of various elements, which are Mini vision, concepts
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