Strategic Plan

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Running head: AMERICAN CANCER SOCIETY

SWOT ANALAYSIS: AMERICAN CANCER SOCIETY
Davina Brown

Abstract
This paper will examine the American Cancer Society southeast division strategic vision and plan to reduce the number of cancer mortality rates within the next few years uses two new programs: Patient Navigator and Transportation program. I will examine the American Cancer Society objectives and perform a SWOT Analysis to determine these two programs sustainability. .

SWOT ANALAYSIS: AMERICAN CANCER SOCIETY
The American Cancer Society is a nationwide voluntary health organization dedicated to eliminating cancer. Established in 1913, the society is organized into twelve geographical divisions of both medical and lay volunteers operating in more than 900 offices throughout the United States and Puerto Rico. Its home office is located in the American Cancer Society Center in Atlanta, Georgia. The Southeast division has over 1,000 staff members and volunteers. They have partnerships with Grady, DeKalb Medical, and Northside Hospital. The American Cancer Society is best known for annual Relay for Life event and being the biggest non-profit in the research for cancer. ACS brings in a billion dollars a year in funding. Data shows that the allocated funding for the fiscal year ending August 31, 2010, lists 72% of funds for Program Services and 28% are allocated for supporting services. According to Charity Watch, John R. Seffrin, CEO of the American Cancer Society, received $2,222,272 salary/compensation from the charity. This salary included a $1.5 million in a retention benefit approved in 2001, "to preserve management stability." Vision and Values

The American Cancer Society vision from 2012-2015 for the national and southeast division are 50% reduction in the number of age-adjusted mortality rates of people with cancer. 50% reduction in the number of age-adjusted indicated rates of people with cancer. Empower people to make informed decisions while advocating for the highest quality of life for patients and their families. A measureable improvement in the quality of life in psychological, social, and spiritual.

The American Cancer Society values are to serve their customers, cancer patients, family members, and people seeking information. With accurate, innovative, and compassionate answer to their needs. To treasure their partnerships by attracting, developing and recognizing outstanding and diverse volunteers and staff. To uphold donors trust by being exemplary stewards of humans and financial resources. To operate with integrity by bringing the code of ethics into their practice. To fulfill our mission with sense of urgency, honoring the commitment to eradicate cancer. Mission Statement

The American Cancer Society has both a national and international mission statement. According to the American Cancer Society, the American Cancer Society is the nationwide, community-based, voluntary health organization dedicated to eliminating cancer as a major health problem by preventing cancer, saving lives, and diminishing suffering from cancer, through research, education, advocacy, and service. The American Cancer Society International mission statement is international mission concentrates on capacity building in developing cancer society's and on collaboration with other cancer-related organizations throughout the world in carrying out shared strategic directions. Strategic Goals

The American Cancer Society has implemented a new "Southeast Division" strategic plan in 2012 to compact strategic goals of reducing cancer incidence, reduce mortality of cancer, and measurable improve quality of life. These goals are with specific targets for cancer community to address areas designed to impact 2015 goals of incidence, mortality and quality of life using Patient Navigator Program and Transportation Program. These programs will help with the access to care for patients, which by 2015, the barriers to accessing...
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