The Role of Media in the Modern World
The importance and the impact of the media, written or electronic cannot be marginalized in the world of today. In the modern world of quick communication and quick information, media plays a very crucial role. The original role of the media was and still is to give to the public all relevant information about occurrences in the country and the world. Now the written media includes a host of publications, dailies, fortnightly, weeklies, monthly all giving information about events with supplement of suggestions and comments by learned people. Today, the print media has acquired such proportions that, there is absolutely no avenue of knowledge or information that is left out. Multifarious avenues are being touched upon, whether it be local, national or international. All avenues of news, business, health, sports, films and entertainment are being dwelt upon at great length. The great advantage of this media in spreading of news, knowledge and information through the length and breadth. Even the remotest of villages of India get at least one daily newspaper in their local language. This keeps them abreast of the latest news and happenings of the world. Moreover, written media is the cheapest medium of collecting all important information of the district, city, country and the world. Next in importance come the electronic media, i.e. the radio and the television. Thus, the media, whatever it be print or the electronic media, its importance at least in the modern world cannot be denigrated. While we are sitting in our drawing rooms at home, we can get all the information of all happenings around the world. We get a sea of knowledge and all the information, relaxing at home.
The latest trend in the media is that it has become tainted with signs of extreme partiality. The media is at times overstepping its limits and to some extent misusing its freedom. The job of the media is just to give information of what happens and not...
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