Role of Celebrity Endorsement on customers
ROLE OF CELEBRITY ENDORSEMENT ON CUSTOMERS
1
2
Mahak Saxena
Prachi Mittal
3
4
Sneha Singh Jadaun
Pradip Swarnakar
GROUP NO-07
Email- 4swarnakar@gmail.com, 2prachimittal815@gmail.com
ABV-INDIAN INSTITUTE OF INFORMATION TECHNOLOGY AND
MANAGEMENT,
Morena Link Road
Gwalior-474010, Madhya Pradesh, India
1, 2, 3-Student ABV-IIITM, Gwalior
4-Assistant Professor, ABV-IIITM, Gwalior
ABSTRACT
and are ready to pay more whenever
The celebrity endorser is a universal remedy
celebrities endorse a thing that connects to
for all marketing cataclysm. It is now days a
the images they carved. The appreciated
most
in
image of celebrities has a positive impact on
constructing
the product choice. This study aims at
exercises. Today advertising a product can
analyzing celebrity endorsement impact on
not only uphold the product but also add
customers purchasing trends and his/her
tempting lifestyles and desires which are
reaction in the direction of advertisements.
awfully
Celebrity
Form the literature; we spotted out various
endorsement appears to be a trendy choice
attributes on which a choice of celebrity is
in advertisement industry surrounded by
being made for endorsement. The study is
various
further supported by research analysis
recurrently
marketing
for
valued
styles
used
all
by
approach
brand
users.
available.
Many
famed
personalities like athletes, cricketers, movie
conducted
on
the
rejoinders
to
the
actors and television stars are broadly used
questionnaire implementing various IT tools
in advertisements to influence behavior and
and statistical packages, to discover the
choice of consumers towards a brand.
prominent factors should be present in
Research shows that consumers are homey
celebrities for being a good endorser.
million
INTRODUCTION
in
1998
to
acquire
1
2
Mahak Saxena
Prachi Mittal
3
4
Sneha Singh Jadaun
Pradip Swarnakar
GROUP NO-07
Email- 4swarnakar@gmail.com, 2prachimittal815@gmail.com
ABV-INDIAN INSTITUTE OF INFORMATION TECHNOLOGY AND
MANAGEMENT,
Morena Link Road
Gwalior-474010, Madhya Pradesh, India
1, 2, 3-Student ABV-IIITM, Gwalior
4-Assistant Professor, ABV-IIITM, Gwalior
ABSTRACT
and are ready to pay more whenever
The celebrity endorser is a universal remedy
celebrities endorse a thing that connects to
for all marketing cataclysm. It is now days a
the images they carved. The appreciated
most
in
image of celebrities has a positive impact on
constructing
the product choice. This study aims at
exercises. Today advertising a product can
analyzing celebrity endorsement impact on
not only uphold the product but also add
customers purchasing trends and his/her
tempting lifestyles and desires which are
reaction in the direction of advertisements.
awfully
Celebrity
Form the literature; we spotted out various
endorsement appears to be a trendy choice
attributes on which a choice of celebrity is
in advertisement industry surrounded by
being made for endorsement. The study is
various
further supported by research analysis
recurrently
marketing
for
valued
styles
used
all
by
approach
brand
users.
available.
Many
famed
personalities like athletes, cricketers, movie
conducted
on
the
rejoinders
to
the
actors and television stars are broadly used
questionnaire implementing various IT tools
in advertisements to influence behavior and
and statistical packages, to discover the
choice of consumers towards a brand.
prominent factors should be present in
Research shows that consumers are homey
celebrities for being a good endorser.
million
INTRODUCTION
in
1998
to
acquire