Roche, Csr
Case Sustainability Initiative at Roche
Table of Contents
Introduction 3
Sustainable development: the triple bottom line 3
Economic, social and environmental responsibility 3
Social responsibility: the key elements 5
Corporate Responsibility Innovation at Roche 5
What is corporate responsibility? 5
Corporate responsibility according to the Roche corporate brochure 6
Target of responsibility as reflected in reported organizational structures, policies and practices. 7
Gaining competitive advantage through Corporate Responsibility 8
Social Responsibility in Pharmaceuticals Industry. Criticism and Evidence. 10
Corporate Social Responsibility Activities of Roche Finland 12
Conclusion 13
Introduction
In this assignment we will discuss the topic of sustainability and we will apply it to Roche, one of the leading global pharmaceutical companies. We will first discuss what sustainability is and stands for by looking at the three components; social, economic and environmental sustainability. After that, we will describe what Roche sees as its key elements in its efforts to be socially responsible. We will also look at the corporate brochure, and look at the claims they make about corporate social responsibility and sustainability. After investigating Roche’s claims about their corporate social responsibility, we will search for reflections of their values in their organizational structure, policies and or practices.
Besides analysing their sustainability and social responsibility efforts, we will also focus on the effects it has on their corporate reputation. Do the company’s initiatives go beyond enhancing its reputation? And if so, is it at all possible to use charitable efforts to improve the company’s competitive context?
In addition, we will look into the criticisms that are made in the last couple of years of pharmaceutical companies not being socially responsible. We have reviewed several critical statements, and their reasoning.
Table of Contents
Introduction 3
Sustainable development: the triple bottom line 3
Economic, social and environmental responsibility 3
Social responsibility: the key elements 5
Corporate Responsibility Innovation at Roche 5
What is corporate responsibility? 5
Corporate responsibility according to the Roche corporate brochure 6
Target of responsibility as reflected in reported organizational structures, policies and practices. 7
Gaining competitive advantage through Corporate Responsibility 8
Social Responsibility in Pharmaceuticals Industry. Criticism and Evidence. 10
Corporate Social Responsibility Activities of Roche Finland 12
Conclusion 13
Introduction
In this assignment we will discuss the topic of sustainability and we will apply it to Roche, one of the leading global pharmaceutical companies. We will first discuss what sustainability is and stands for by looking at the three components; social, economic and environmental sustainability. After that, we will describe what Roche sees as its key elements in its efforts to be socially responsible. We will also look at the corporate brochure, and look at the claims they make about corporate social responsibility and sustainability. After investigating Roche’s claims about their corporate social responsibility, we will search for reflections of their values in their organizational structure, policies and or practices.
Besides analysing their sustainability and social responsibility efforts, we will also focus on the effects it has on their corporate reputation. Do the company’s initiatives go beyond enhancing its reputation? And if so, is it at all possible to use charitable efforts to improve the company’s competitive context?
In addition, we will look into the criticisms that are made in the last couple of years of pharmaceutical companies not being socially responsible. We have reviewed several critical statements, and their reasoning.