Ritu Kumar

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ABOUT RITU KUMAR
Birth: November 11, 1944
Place of Birth: Amritsar, Punjab
Label: Ritu, LABEL

Introduction

Ritu Kumar is the largest & most respected designer brand in India today. Since 1969 she has developed a unique style of her own, reflecting the ancient traditions of Indian craftsmanship in a contemporary vocabulary. Her understanding of ancient designs and the innovative use of traditional crafts has created a new classicism. The company is renowned for its distinctive use of colors, quality of fabrics, intricate embroideries and a gloriously rich Indian aesthetic.

An icon of the Indian Fashion industry and a frontrunner in establishing a position for India in the global forum,Ritu Kumar's contribution has been impeccable to the fashion fraternity, both nationally and internationally.With almost five decades of work for display, the designer excels in both traditional and western outfits, thoughethnic attires being her specialty. She was the first women to bring the boutique culture to India, under the name"Ritu". The gradual change in the fashion scenario has also lead to a change of designs for her brand. She haskept in sync with the varying times and has effectively brought creativity and innovativeness with eachcollection. Ritu holds the status of being a revivalist in the fashion scenario, which has successfully bridged thegap between conservative and conventional style.

Company History

Mrs. Kumar became the first woman to introduce the ‘boutique’ culture in India under the brand name ‘Ritu’. Her work is constantly evolving within an aesthetic which is sophisticated both in the eastern and western sense, with each of her collections making a contemporary statement in a fast changing modern India. The Brand Ritu Kumar has been retailing in Europe and India since 1970’s. The products include couture, formal prêt accessories and a fashion forward sub brand called LABEL, Ritu Kumar. Currently Ritika Pvt. Limited operates two main production centers Gurgaon and Calcutta. Factories are equipped with in‐house printing, tailoring, finishing and quality control facilities. It self runs and franchises retail outlets under the label RITU KUMAR. Ritu pioneering work in reviving master craftsmanship has earned her several accolades including the French Honor "chevalier des arts et des lettres” , a knighthood was awarded to her by French government in recognition of her contribution to Indian textile crafts and her interaction with French fashion world. She has also been graced with ‘Indira Gandhi Priyadarshini award’ for her achievements and contribution in the field of fashion. Mother Teresa, Birju Maharaj, Pt. Hari Prasad were previous recipients of this prestigious award.

COSTUMES AND TEXTILE OF ROYAL INDIA

In October 1999 Christies of London published Ritu Kumar’s book “Costumes and Textiles of Royal India” a definitive chronicle of the history of India’s royal patronage to textile arts down the centuries starting with the historical context of Mohenjo Daro to the present era of vintage royalty. The book is an academic fashion history text which has become a key reference for its field in India.

PERSONAL BACKGROUND:

Ritu Kumar was born on 11th November 1944 in Amritsar, Punjab. A native of Delhi, Ritu graduated fromLady Irwin College in 1964 and did her higher education from Briarcliff College, NY, USA in 1966. Theace designer had a humble beginning in a small village, near Kolkata, in 1960, with hand block printers andtwo tablets to flaunt about. With the passage of years, fashion grew and so did her network. From being adesigner to an author, Ritu Kumar has been the master of the game.Her son Ashvin Kumar is director, whose has made films like Road to Ladakh (2002) and short filmLittle Terrorist(2004), which was nominated for the2004Academy Award for Live Action Short Film,and in which she did the costume design.  

Ritu Kumar is the largest & most respected designer brand...
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