Zara Swot

Topics: Asia-Pacific, Zara, A Coruña Pages: 4 (954 words) Published: April 9, 2013

-Extraordinary Design
As the flagship brand of Inditex, Zara possesses a large amount of capital for investment in product design. Moreover, the young but capable designers in Zara have the sensitivity to capture the newest trendy style. They are the typical air traveler busy shuttle back and forth all kinds of fashion shows and trade fairs in Paris, New York, London, and Milan, from which they can get inspiration and recognize the fashion trend accurately. Therefore, Zara could rapidly design and release fashion-sensitive clothing styles similar to renowned brands like Chanel, Prada and Gucci with relatively low price, which are warmly welcomed by those customers who dream for top-class design but cannot afford for luxury brand collections. "Zara enables us to be flexible when we don't have much time to decide what to wear," says 23-year-old Rika Ootsuka, a loyal customer in the website-

-Fast fashion model (Vertically Integrated System)
It is claimed that Zara can design a new product and put it on shelf in just two weeks, compared to the industry average of six months. It takes only four days for products to be sent from the logistics center in La Coruna to stores in Tokyo. Furthermore, Zara adopts just-in-time manufacturing system. It strengthens connection with regional or corporate headquarters to control supply, production and distribution in order to realize the zero inventory management. Thanks to the fast fashion model, customers are encouraged to pick up their desirable clothes or accessories without any hesitation since these existing items may be modified in a couple of weeks, thereby, it attracts Zara fans to repeat visit to see if any new arrivals. Instant fashion model also bring benefits to those who pursue uniqueness since there would be little chance to wear the same dress as others. Besides, the short cycle time reduce inventory cost and working...
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