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Rhetorical Analysis

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Where is the Love?
Time to Find the Love
Jason Reinhardt
University of Kentucky

Where is the Love
Music is a medium in which people can express their feelings, as well as get many strong messages across efficiently. This is seen frequently in the music industry along with many bands. take this as an initiative to spread a message they find important. The Black Eyed Peas are a band notorious for this type of social communication. This is a band that believes in social change as well as equality in the world. Many of their songs portray similar core values and express many reoccurring themes. The targeted audience of their songs is the youth. Their music promotes action for change. The Black Eyed Peas specifically call to action on certain issues such as believe the young being corrupt by society and we all must start the movement. One specific song, paired with its music video inspires many of these common threads. The song, “Where is the Love?” does an excellent job tying together many serious issues into a fluid musical piece paired with symbolic images. This music video is getting the message out that change in the world starts with the individual. With these images and sounds, The Black Eyed Peas are able to tackle and reflect on large social conflicts in a relaxing and inspiring way. “Where is the Love?” effectively touches upon may themes including, faith and hopelessness, hypocrisy and corrupted youth through images, poetic words, as well as the rhythm mood and tempo they play the music and these can be interpreted through ethos, logos and pathos. Through the Rhetorical Triangle analysis style, I will investigate what has been mentioned and how the combination of images and sounds effectively communicate many powerful messages, especially for the short amount of time. This artifact is being shared to promote a world with less racism, terrorism, war and most of all hypocrisy. Elephunk, the third album released by The Black Eyed Peas was...