Preview

Revisiting Crisis Communication Discourse

Good Essays
Open Document
Open Document
4621 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Revisiting Crisis Communication Discourse
Marquette University

e-Publications@Marquette
Master 's Theses (2009 -)

Dissertations, Theses, and Professional Projects

"How Did Toyota Stay on Top?" Revisiting Crisis
Communication Discourse
Rachel Marie Knoespel
Marquette University

Recommended Citation
Knoespel, Rachel Marie, ""How Did Toyota Stay on Top?" Revisiting Crisis Communication Discourse" (2011). Master 's Theses (2009
-). Paper 72. http://epublications.marquette.edu/theses_open/72 “HOW DID TOYOTA STAY ON TOP?”: REVISITING
CRISIS COMMUNICATION DISCOURSE

by
Rachel M. Knoespel, B.A.

A Thesis submitted to the Faculty of the Graduate School,
Marquette University, in Partial Fulfillment of the Requirements for the Degree of Master of Arts

Milwaukee, Wisconsin
May 2011

ABSTRACT …show more content…
9

Identity

Whereas image addresses an organization’s impressions and experiences it gives to its audiences, the organization’s identity most centrally focuses on the characteristics an organization holds to make it unique from all other companies. An organization’s identity is described as, “the central, enduring character projected by an organization, as perceived and interpreted by others” (Kuhn, 1997, p. 199). Aust (2004) explains that identity looks to the core, distinctive, and enduring features unique to an organization.
Abratt (1989) explains identity as “an assembly of visual cues-physical and behavioral
[sic] by which an audience can recognize [sic] the company and distinguish it from others and which can be used to represent or symbolize [sic] the company” (p. 68). Albert and
Whetten (1985) argue an organization’s identity is based on three distinct elements: the central character of the company, the distinctiveness of the company, and the consistency of these elements through
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Best Essays

    CrisisCommunication FINAL
    • 1251 Words
    • 4 Pages

    CrisisCommunication FINAL

    Menu Foods was the largest maker of wet cat and dog food in North America, and the company was identified as a supermarket, pet product retailer or wholesaler. In 2007, Menu Foods was part of a recall of up to 100 brands and 60 million cans of pet food, which was the largest pet food recall in history. On March 15th. 2007, the FDA, the Food and Drug Administration, initiated the pet food recall. But not until April did the FDA announce that it was an ingredient, wheat gluten imported from China that contained the melamine which led to a kidney failure. This contaminated food caused 100 pets to die by the end of March and caused nearly 500 kidney failures. Menu Foods’ crisis communication was ineffective in three ways: first, Menu Foods did not institute a product recall until March 16, 2007, 24 hours after the FDA initiated it, which demonstrated that Menu Foods lacked a quick response to the crisis; second, its CEO, Paul Henderson, lacked clarity in answering questions during the investigation, which demonstrated that Menu Foods lacked transparency; third, Menu Foods did not apologize to the public, which demonstrated a lack of concern and sympathy for the victims of the crisis.…

    • 1251 Words
    • 4 Pages
    Best Essays
    Read More
  • Better Essays

    Hcs/320 Communication And Crisis Research Paper
    • 1681 Words
    • 7 Pages

    Hcs/320 Communication And Crisis Research Paper

    Seeger, M. W. (2006). Best Practices in Crisis Communication: An Expert Panel Process. Journal of Applied Communication Research, 34(3), 232-244. doi:10.1080/00909880600769944…

    • 1681 Words
    • 7 Pages
    Better Essays
    Read More
  • Good Essays

    Hcs/320 Communication And Crisis Research Paper
    • 906 Words
    • 4 Pages

    Hcs/320 Communication And Crisis Research Paper

    Many of us know about the devastating hurricane Katrina that took place in New Orleans, Louisiana, in 2005, but how many of us actually thought about the communication issues. From the writing of James L Garnett and Alexander Kouzmin,” Hurricane Katrina was as much a communication disaster as it was a natural and bureaucratic disaster. Communication gaps, missed signals, information technology failures, administrative buffering, turf battles, and deliberate and unintentional misinterpretations delayed and handicapped both the recognition…

    • 906 Words
    • 4 Pages
    Good Essays
    Read More
  • Good Essays

    HCS 350 Week 5 Crisis Management Communication Plan
    • 420 Words
    • 3 Pages

    HCS 350 Week 5 Crisis Management Communication Plan

    Create a 750- to 1,050-word crisis management communication plan for a health care organization or health care setting with which you are familiar. Include the following in your plan:…

    • 420 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Big Five Factor Model
    • 460 Words
    • 2 Pages

    Big Five Factor Model

    Identity needs to do with individual contrasts among individuals in conduct examples, insight and emotion.[1] Different identity scholars display their own meanings of the word in view of their hypothetical positions.[2] The expression "identity quality" alludes to persisting individual attributes that are uncovered in a specific example of conduct in a mixed bag of circumstances. Measuring…

    • 460 Words
    • 2 Pages
    Good Essays
    Read More
  • Powerful Essays

    Hcs/320 Communication Crisis Research Paper
    • 1850 Words
    • 8 Pages

    Hcs/320 Communication Crisis Research Paper

    A crisis is an event in which it is looked upon as leading to a dangerous unstable situation. These events can affect individuals, communities, it even can affect the nation depending on how severe it is. When people are in a crisis situation they tend to forget their normal coping measures. When people train on crisis situations they tend to do better in these type of events. Dynamics differs in times of crisis, mass trauma, and disaster for some communities. When disaster strikes it changes the normal function of the community. People feel unsafe and are devastated, confused and unsure what is happening and what they need to do. Each…

    • 1850 Words
    • 8 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    HCS 320: The Role Of Communication In Crisis
    • 1398 Words
    • 6 Pages

    HCS 320: The Role Of Communication In Crisis

    When a certain crisis is going or a situation at the time then the emergency management office is going to be communicating with one another inside of the office and also outside of the organization as well. When dealing with and issue or matter however you look at it no matter what but also sometimes to it can be very difficult for the organization to meet up with one another at the time to get information about what is going on in the community or town during the time. But when you are working with so many different organization at the time communication can be hard for all of them that why you to come…

    • 1398 Words
    • 6 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Crisis Scenario Analysis: Crisis Negotiation
    • 606 Words
    • 3 Pages

    Crisis Scenario Analysis: Crisis Negotiation

    The scene is set, the information at this time is incomplete. However, with the little information that has been received we can identify that this situation at the present time is a hostage situation. A hostage situation defined as “involves the taking of a person captive for instrumental or tangible reasons; the suspect needs the police or other authorities to meet specific demands (e.g., ransom, transportation, money). In these events, the captive is used as leverage to obtain other substantive goals” (p. 535 Elsevier). With the subject refusing to take phone calls it can be identified that the situation is already in the crisis stage. It is during this stage in which multiple things need to happen. While in…

    • 606 Words
    • 3 Pages
    Good Essays
    Read More
  • Powerful Essays

    Crisis Communication
    • 1315 Words
    • 6 Pages

    Crisis Communication

    The first step of creating good crisis communication is developing a crisis communication team. This team usually includes a small number of senior executives, is led by the CEO, and is co-led by a council made up of the firm’s top public relations executive and legal counsel as the CEO’s chief advisers (Brice). During times of crisis, conflict might arise between the organization’s legal counsel and the public relations counsel. While it may be legally sound not to say anything, this kind of reaction can potentially in even greater damage than any financial or legal ramification. So, legal advisors should work in close cooperation with public…

    • 1315 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Better Essays

    Communiation Crisis Paper
    • 1456 Words
    • 6 Pages

    Communiation Crisis Paper

    Stephenson, D. R. (1982). How to Turn Pitfalls into Opportunities in Crisis Situations. Public Relations Quarterly, 27 (3), 11.…

    • 1456 Words
    • 6 Pages
    Better Essays
    Read More
  • Satisfactory Essays

    communication and crisis
    • 298 Words
    • 3 Pages

    communication and crisis

    The paper focuses on essential communication in the community crisis situation described in the provided scenario.…

    • 298 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Better Essays

    Communication and Crisis
    • 1022 Words
    • 5 Pages

    Communication and Crisis

    We are setting up distribution centers in the affected areas to help people with bottled water. We will have gallons of water for each person. The disabled and others who need assistance can call the health…

    • 1022 Words
    • 5 Pages
    Better Essays
    Read More
  • Satisfactory Essays

    Business Definitions
    • 553 Words
    • 3 Pages

    Business Definitions

    The use of a trade name, symbol, logo or other device to differentiate a product or service…

    • 553 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Better Essays

    Communication and Crisis
    • 1785 Words
    • 8 Pages

    Communication and Crisis

    When an event like water contamination occurs, it gives an opportunity for emergency teams to work with diverse communities to effectively relay the importance of health communication, and it causes the citizens of those communities to be dependent upon the emergency teams to bring them to a safe place from the crisis. Sometimes a crisis can have good outcomes, and sometimes the outcomes are not as favorable. The advantages that we’re hoping for while communicating with the associations and the public are, that everyone involved receives the correct public health information messages, and…

    • 1785 Words
    • 8 Pages
    Better Essays
    Read More
  • Good Essays

    Corporate Identity
    • 3281 Words
    • 14 Pages

    Corporate Identity

    Olins (1989) discuss that all outputs of an organization contributes to the construction of its identity (van Rekom, 1997). Olins (1995) has defined corporate identity as “the explicit management of all the ways in which the organization presents itself through experiences and perceptions to all its audiences”. Therefore, corporate identity is not concerned only with customers; rather it handles perceptions and identification of corporation to all stakeholders…

    • 3281 Words
    • 14 Pages
    Good Essays
    Read More

Related Topics