Retail Operations
Understanding core Retail Store Operations and
Consumers’ Buying Behavior of Electronic Consumer Goods at Tata CROMA, Infiniti Retail Ltd., Mumbai
an
Industry Internship Project iConnect Core 2012-2014 Report
January - June 2013
by
Maulik Patel
PGDM-GLC-RMM-442
ITM Business School, Navi Mumbai www.itm.edu | maulik.p@itm.edu
Company Mentor :
Faculty Mentor :
Mr. Avinash Pereira
Dr. Shelja Jose Kuruvilla
Former Zonal Manager, Infiniti Retail Ltd., Mumbai
Professor & Head
Retail Management & Marketing
ITM Business School, Navi Mumbai
Mr. Rishikesh Barapatra
Store Manager, CROMA- Bandra (W), Mumbai
~
PREFACE
Organized retailing is growing rapidly in India now a days. From metro cities to normal tier three cities, retail is expanding in the streets of Indian cities. Consumers are also become wiser too.
And, consumer durable is also the part of these growing retail. Indeed it is one of the fastest growing segment of Indian retail industry and it has some of the few well organized retail which are not only fulfill the demand of the electronic goods but also serves best. Too understand retail, its operation and its competitive strategy; electronic consumer goods is the best segment and in that segment TATA CROMA is the leader retailer of India.
Master’s curriculum in management is designed in such a way that student can grape maximum knowledge and can get the practical exposure to the corporate world in effective possible way of time. Business school has undertaken this concept to match the theoretical knowledge with practical exposure of the students. At ITM Business School, has its unique pedagogy of having six months long term internship part referred as “iConnect Core” in its curriculum.
This report is necessary for the partial fulfillment of the PGDM curriculum and it provides an opportunity to student in special emphasis on the development of the skills in analyzing and interpreting practical problem
Consumers’ Buying Behavior of Electronic Consumer Goods at Tata CROMA, Infiniti Retail Ltd., Mumbai
an
Industry Internship Project iConnect Core 2012-2014 Report
January - June 2013
by
Maulik Patel
PGDM-GLC-RMM-442
ITM Business School, Navi Mumbai www.itm.edu | maulik.p@itm.edu
Company Mentor :
Faculty Mentor :
Mr. Avinash Pereira
Dr. Shelja Jose Kuruvilla
Former Zonal Manager, Infiniti Retail Ltd., Mumbai
Professor & Head
Retail Management & Marketing
ITM Business School, Navi Mumbai
Mr. Rishikesh Barapatra
Store Manager, CROMA- Bandra (W), Mumbai
~
PREFACE
Organized retailing is growing rapidly in India now a days. From metro cities to normal tier three cities, retail is expanding in the streets of Indian cities. Consumers are also become wiser too.
And, consumer durable is also the part of these growing retail. Indeed it is one of the fastest growing segment of Indian retail industry and it has some of the few well organized retail which are not only fulfill the demand of the electronic goods but also serves best. Too understand retail, its operation and its competitive strategy; electronic consumer goods is the best segment and in that segment TATA CROMA is the leader retailer of India.
Master’s curriculum in management is designed in such a way that student can grape maximum knowledge and can get the practical exposure to the corporate world in effective possible way of time. Business school has undertaken this concept to match the theoretical knowledge with practical exposure of the students. At ITM Business School, has its unique pedagogy of having six months long term internship part referred as “iConnect Core” in its curriculum.
This report is necessary for the partial fulfillment of the PGDM curriculum and it provides an opportunity to student in special emphasis on the development of the skills in analyzing and interpreting practical problem
References: IBEF. (2013, June). Indian Brand Equity Foundation. (Department of Commerce, Ministry of Commerce & Industry, Govt IBN Live. (2012, April 24). IBN Live. (PTI, Ed.) Retrieved from Cable news Network, IBN Live: http://ibnlive.in.com/news/tatas-CROMA-enters-ecommerce-space/251549-11.html Infiniti Retail Ltd. (2013, June). About Us: Croma, Infiniti retail Ltd. Retrieved from Croma Retail Portal: www.cromaretail.com Mishra, A., Mosery, R., Sinha, M., & MV, R. (2010). IIMB Management Review. Retrieved from Tejas@iimb: http://tejas.iimb.ac.in/articles/78.php PTI. (2013, April 23). The Economic Times. Retrieved from Official Website of The Economic Times: http://articles.economictimes.indiatimes.com/2013-04-23/news/38763286_1_CROMA-infinitiretail-managing-director-groupon-india PwCL India. (2011). Winning in India 's retail Sector, Factors of Succcess. Mumbai: Price Waterhouse Coopers Ltd RAI. (2013, June). Retailers Assocition of India. Retrieved from RAI Website: www.rai.net RAI and Octane.in TATA Group. (2013, June). Infiniti Retail Ltd. Retrieved from TATA Group Web Site: www.tata.in TATA Group