Researching Holiday Experiences of Generations
Researching Holiday Experiences of Generations
THE BUDAPEST BUSINESS SCHOOL
Student Name: João Rodrigues
To the attention of: Mr. Solyom
Table of Content
Abstract.........................................................................................................................3 Literature Review ........................................................................................................4 Interview Methods .......................................................................................................7 Interview Findings .....................................................................................................10 Content Analysis methods and Findings .................................................................13 Conclusions.................................................................................................................14 References...................................................................................................................16 Appendices..................................................................................................................17
RST Researching Holiday Experiences of Generations
2
Abstract
The purpose of this study was to investigate the change in holiday behaviour, motivations and patterns of different generations. It examines the holiday planning and the holiday experience of tourists visiting specific destinations through the administration of three interviews to people from different generations. A literature review is presented so that it was acknowledged all the research done on the topic under study until now. The findings revealed that there is a definite different approach to travelling when regarding the diverse generations. However the most striking point of the study is that most respondents were found to have similar motivations for travelling, meaning that the respondents seek relaxation, happiness, enthusiasm and novelty when
THE BUDAPEST BUSINESS SCHOOL
Student Name: João Rodrigues
To the attention of: Mr. Solyom
Table of Content
Abstract.........................................................................................................................3 Literature Review ........................................................................................................4 Interview Methods .......................................................................................................7 Interview Findings .....................................................................................................10 Content Analysis methods and Findings .................................................................13 Conclusions.................................................................................................................14 References...................................................................................................................16 Appendices..................................................................................................................17
RST Researching Holiday Experiences of Generations
2
Abstract
The purpose of this study was to investigate the change in holiday behaviour, motivations and patterns of different generations. It examines the holiday planning and the holiday experience of tourists visiting specific destinations through the administration of three interviews to people from different generations. A literature review is presented so that it was acknowledged all the research done on the topic under study until now. The findings revealed that there is a definite different approach to travelling when regarding the diverse generations. However the most striking point of the study is that most respondents were found to have similar motivations for travelling, meaning that the respondents seek relaxation, happiness, enthusiasm and novelty when