Final Year Project Proposal
Feasibility study of setting up a budget airline in Hong Kong
(Success factors of setting up a budget airline in Hong Kong)
Prepared for
Final year project
Coventry University & SCOPE,
City University of Hong Kong
Presented by
Steven
52657161
February 13, 2012 Table of Contents
1. Introduction…………………………………………...P.1
2. Background/ Problem Statement…………………..P.1- 3
3. Literature Review…………………………………P.3 - 6
4. Aim………………………………..…………………..P.6 5. Objectives…………………………………………..P.6 -7 6. Research method……………………………………….P.7 6.1 Questionnaire………………………………………P.7 6.2 Observation………………………………………...P.7
7. Project Plan…………………………………………..P.7-8
8. References……………………………………………...P.9
1. Introduction: Budget airlines have become a trend in aviation industry over a few decades all over the world, however, as a Asian cosmopolitan city- Hong Kong hasn’t have one yet, therefore a research need to be set up to explore on its feasibility. This project proposal aims to assist to accomplish a research by developing a plan beforehand. Firstly, the background of budget airlines and problem statement would be stated out, then a literature review would be carried out in order to find out its research value, after that, the research aim and objectives could be set up as a research goal, last but not least, research method and project plan could be discussed on how, where and when to carry out this research. 2. Background/ problem statement:
Before Deregulation: In the United State before 1978, all airline passenger services were regulated and controlled by the Civil Aeronautics Board (CAB). Only 10 trunk airlines were authorized to issue a “grandfather” certificate by CAB at that time. Underneath this certificate, all major scheduled airlines’ route structures and fares were controlled and ruled.
(Success factors of setting up a budget airline in Hong Kong)
Prepared for
Final year project
Coventry University & SCOPE,
City University of Hong Kong
Presented by
Steven
52657161
February 13, 2012 Table of Contents
1. Introduction…………………………………………...P.1
2. Background/ Problem Statement…………………..P.1- 3
3. Literature Review…………………………………P.3 - 6
4. Aim………………………………..…………………..P.6 5. Objectives…………………………………………..P.6 -7 6. Research method……………………………………….P.7 6.1 Questionnaire………………………………………P.7 6.2 Observation………………………………………...P.7
7. Project Plan…………………………………………..P.7-8
8. References……………………………………………...P.9
1. Introduction: Budget airlines have become a trend in aviation industry over a few decades all over the world, however, as a Asian cosmopolitan city- Hong Kong hasn’t have one yet, therefore a research need to be set up to explore on its feasibility. This project proposal aims to assist to accomplish a research by developing a plan beforehand. Firstly, the background of budget airlines and problem statement would be stated out, then a literature review would be carried out in order to find out its research value, after that, the research aim and objectives could be set up as a research goal, last but not least, research method and project plan could be discussed on how, where and when to carry out this research. 2. Background/ problem statement:
Before Deregulation: In the United State before 1978, all airline passenger services were regulated and controlled by the Civil Aeronautics Board (CAB). Only 10 trunk airlines were authorized to issue a “grandfather” certificate by CAB at that time. Underneath this certificate, all major scheduled airlines’ route structures and fares were controlled and ruled.
References: (Jennifer, 2011) Therefore, when the Hong Kong customers compare the advantages and disadvantages of budget airlines, will they still choose budget airline? What is the low fare travel market like in Hong Kong?