Research Report
Executive Summary
- Purpose of main document
- MDP/MRP
- Background of the company
- Research design and how was it analyzed
- Main findings, recommendation and limitations
Background
The Lulu hypermarket is a retail endeavor started by the EMKE group situated in Abu Dhabi, UAE. The managing director of Lulu hypermarket chain is MM Yusuffali. The company has hired employees above 20,000 of all with different nationalities. It has been expanding all over the world. Lulu is also the biggest retail chain in Asia and in the Middle East. Amongst the 22 countries, there are 102 outlets of Lulu in the GCC countries. Lulu hypermarket has its headquarters in the capital city of UAE, Abu Dhabi that is a growing city. In a very short span of time Lulu has grown firmly, from an enterprise to an international group, hence has spread over 3 continents (Khalidiyah Mall, 2013). Lulu hypermarket is a retail division, which is multidimensional and multinational. The EMKE group is known to be the trendsetters in GCC covering up the market share more than 32% (Khalidiyah Mall, 2013). Recently they have opened up there 100th outlets in Ras Al- Khaimah in April 2012. The marketing environment in which Lulu survives is quite competitive where it deals with a large market demands and deals in massive variety of products from grocery to clothes and home appliances.
The EMKE group has recently launched a logistic center in Birmingham U.K. The main purpose behind is to serve the GCC countries with broader variety along living with their international standards of providing wider range of products. The group has invested massively around 20 million pounds, reason being to buy and export the products produced in the U.K. to Dubai. However the target market is highly culturally associated, so their main focus is to alter date coding and labeling of the products according to the understanding of an Arabic speaking nation (LuLu Group International, 2013).
Conversely, not
- Purpose of main document
- MDP/MRP
- Background of the company
- Research design and how was it analyzed
- Main findings, recommendation and limitations
Background
The Lulu hypermarket is a retail endeavor started by the EMKE group situated in Abu Dhabi, UAE. The managing director of Lulu hypermarket chain is MM Yusuffali. The company has hired employees above 20,000 of all with different nationalities. It has been expanding all over the world. Lulu is also the biggest retail chain in Asia and in the Middle East. Amongst the 22 countries, there are 102 outlets of Lulu in the GCC countries. Lulu hypermarket has its headquarters in the capital city of UAE, Abu Dhabi that is a growing city. In a very short span of time Lulu has grown firmly, from an enterprise to an international group, hence has spread over 3 continents (Khalidiyah Mall, 2013). Lulu hypermarket is a retail division, which is multidimensional and multinational. The EMKE group is known to be the trendsetters in GCC covering up the market share more than 32% (Khalidiyah Mall, 2013). Recently they have opened up there 100th outlets in Ras Al- Khaimah in April 2012. The marketing environment in which Lulu survives is quite competitive where it deals with a large market demands and deals in massive variety of products from grocery to clothes and home appliances.
The EMKE group has recently launched a logistic center in Birmingham U.K. The main purpose behind is to serve the GCC countries with broader variety along living with their international standards of providing wider range of products. The group has invested massively around 20 million pounds, reason being to buy and export the products produced in the U.K. to Dubai. However the target market is highly culturally associated, so their main focus is to alter date coding and labeling of the products according to the understanding of an Arabic speaking nation (LuLu Group International, 2013).
Conversely, not
References: Anand. (2012). preservearticles. Retrieved 2013 йил 25-Aprill from http://www.preservearticles.com/201104115281/limitations-of-statistics.html Complaints Board (2013) Lulu Hypermarket Complaints & Reviews - Unbelievable Customer Service. [online] Available at: http://www.complaintsboard.com/complaints/lulu-hypermarket-c391186.html [Accessed: 23 Apr 2013]. Kent, R. (2007). Marketing Research: Approaches, Methods and Applications in Europe. London: Thomson Learning. Khalidiyah Mall (2013) History of EMKE Group. [online] Available at: http://www.khalidiyahmall.com/history.php [Accessed: 23 Apr 2013]. LuLu Group International (2013) LuLu launches logistics centre in Birmingham. [online] Available at: http://www.lulugroupinternational.com/recent-news-detail.html?id=217 [Accessed: 23 Apr 2013]. LuLu Group International (2013) Join LuLu’s Wellness Walk on 29th March 2013 at Zabeel Park. [online] Available at: http://www.lulugroupinternational.com/csr-initative-detail.html?id=216 [Accessed: 24 Apr 2013]. LuLu Group International (2013) LuLu adopts two schools in Gaza and Nepal. [online] Available at: http://www.lulugroupinternational.com/csr-initative-detail.html?id=214 [Accessed: 24 Apr 2013]. LuLu Group International (2013) AWARDS & ACHIEVEMENTS. [online] Available at: http://www.lulugroupinternational.com/awards-achievements.php [Accessed: 24 Apr 2013].