Research Proposal: Leisure Traveler Satisfaction with Hotel Attributes
Leisure Traveler Satisfaction with Hotel Attributes
Introduction
Since the mature market represents approximately 80 percent of the leisure travel market, their influence in the market is significant (Snhotemaker,1989). According to Tourism Hightlights 2014 Edition published by The United Nations World Tourism Organization (UNWTO), in 2013, over half of all international tourist arrivals travel for holidays, recreation and other forms of leisure purposes. Only Some of (14%) international tourists reported travelling for business and professional purposes. To attract this market of great proportion, many research into leisure travelers’ satisfaction has been developed.
Providing high quality service and enhancing customer satisfaction are widely recognized as important factors leading to the success of companies in the hotel, catering and tourism industries (Barsky and Labagh, 1992; LeBlanc, 1992; Stevens et al., 1995; Legoherel, 1998).
In a highly competitive market full of similar products and services, individual hoteliers must seek ways to make their products and services to stand out among the others, therefore, hotel marketer needs to understand their customers’ needs, and to meet or exceed these needs.
Accordingly, the main purpose of this study is to examine leisure travelers’ satisfaction with perceived services in different hotel attributes in Hong Kong. Consideration will be given to how different perceived services in various hotel attributes affect the overall satisfaction and the likelihood to repurchase in subsequent trips of leisure travellers.
Review of Literature
The review of literature is concerned with identifying pervious work that determinined attributes used to evaluate a hotel stay and decide future repurchase.
,and pointed out the customer satisfaction level towards these attribute affecting the repurchase intention. It is organised into three sections: (1)perceptions of hotel services in various attributes; (2)customer
Introduction
Since the mature market represents approximately 80 percent of the leisure travel market, their influence in the market is significant (Snhotemaker,1989). According to Tourism Hightlights 2014 Edition published by The United Nations World Tourism Organization (UNWTO), in 2013, over half of all international tourist arrivals travel for holidays, recreation and other forms of leisure purposes. Only Some of (14%) international tourists reported travelling for business and professional purposes. To attract this market of great proportion, many research into leisure travelers’ satisfaction has been developed.
Providing high quality service and enhancing customer satisfaction are widely recognized as important factors leading to the success of companies in the hotel, catering and tourism industries (Barsky and Labagh, 1992; LeBlanc, 1992; Stevens et al., 1995; Legoherel, 1998).
In a highly competitive market full of similar products and services, individual hoteliers must seek ways to make their products and services to stand out among the others, therefore, hotel marketer needs to understand their customers’ needs, and to meet or exceed these needs.
Accordingly, the main purpose of this study is to examine leisure travelers’ satisfaction with perceived services in different hotel attributes in Hong Kong. Consideration will be given to how different perceived services in various hotel attributes affect the overall satisfaction and the likelihood to repurchase in subsequent trips of leisure travellers.
Review of Literature
The review of literature is concerned with identifying pervious work that determinined attributes used to evaluate a hotel stay and decide future repurchase.
,and pointed out the customer satisfaction level towards these attribute affecting the repurchase intention. It is organised into three sections: (1)perceptions of hotel services in various attributes; (2)customer