Strategies on Sustainable Development of Chinese Hotels Under the Globalization

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Strategies on Sustainable Development of
Chinese Hotels under the Globalization

Abstract
This paper discusses the strategies on the sustainable development of Chinese hotels under the globalization. These strategies will be based on environment, technology and service quality. To speed up the development of Chinese hotel industry and to keep it more healthy and sustainable, the environment factor seems to be particularly important. Nowadays, it really becomes a trend that more and more consumers are willing to choose green products and green consumptions initiatively which are harmless, clean and safe. The high technologies which represent win-win situations for many hotels are benefits for developing sustainable hotels and make convenient environment for the customers. And the service quality really affects the whole development of hotels very much. It can be called the heart or soul of one hotel.

Strategies on Sustainable Development of
Chinese Hotels under the Globalization
With the need of the globalization, participating in the international economic competitiveness becomes the inevitable choice of Chinese reform and opening up. On the one hand, it will bring Chinese hotels industry great opportunities to promote the service quality and management level and bring it into line with international standards; on the other hand, it also brings some deep sense of crisis and great challenges to Chinese hotel industry. China's hotel industry is still faced with the optimistic situation: in recent years by the Asian financial turmoil, the hotel industry is facing the pressure of market pressures and management; also the continuous imbalance between supply and demand. The number of hotels has grown more rapidly than visitor growth rate. There is fiercely competition between hotels on price and service quality. Chinese hotel management level and service quality still have a certain gap with the international community. The globalization means that foreign-owned large-scale tourism enterprises is about to enter the Chinese market, multinational business and international standards of management will participate fully in Chinese hotel industry, market competition. Chinese hotel industry will face an unprecedented crisis and challenges. How the Chinese hotels face the challenges of globalization? What strategies the state-owned or international managed hotels in China should carry on? The sustainable developing strategies of Chinese hotels in the future will be based on environment, technology and service quality. The Strategy of Environment

One of the strategies for sustainable development for Chinese hotels is the environment. It means that to speed up the development of Chinese hotel industry and to keep it more healthy and sustainable, the environment factor seems to be particularly important. To get a constant development in competitive tourism, the sustainability in environment is very important (Hu, 2005). This trend could also contain the hotel departments. The good conditional environment and clean and appealing place became the increasing requirements for those customers. The bad environment can lead the reducing number of customers, for example: the polluted environmental conditions, bad-designed buildings, the overcrowded places, destroyed landscapes and the different kinds of noises all over the round and etc. In addition, the waste made in hotels can be reduced more. Some of those trash could be recovered (bottles, cans, etc.), and some of them can’t be recovered (Plastic, garbage, etc.). The waste of solid could be ordered by visitors using these bins. Then the waste separation stations can classify the waste further. The hotel garbage will collect it to treatment plants. The same as liquid waste, a sewage treatment plant has capacity of 800 tons of waste a day. Accordingly, all of the purified water could be contributed to the garden irrigation. Interviewees believe that we can gain double benefits from...
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