Journal of Management and Sustainability; Vol. 2, No. 2; 2012 ISSN 1925-4725
Published by Canadian Center of Science and Education
The Advantages of Green Management for Hotel Competitiveness in Taiwan: In the Viewpoint of Senior Hotel Managers
Ying-Chang Chen1 & Yu-Ta Chen2
Department of Hotel and Restaurant Management, Ching Kuo Institute of Management and Health, Keelung City, Taiwan (R.O.C.)
Department of International Business, Kainan University, Taoyuan, Taiwan (R.O.C.)
Correspondence: Ying-Chang Chen, Department of Hotel and Restaurant Management, Ching Kuo Institute of Management and Health, No.336 Fu-Hsing Rd., Keelung City 20301, Taiwan (R.O.C.). Tel: 886-2-2437-2093. E-mail: firstname.lastname@example.org
Received: January 4, 2012
Accepted: April 24, 2012
Online Published: July 5, 2012
The purpose of this study is to investigate the advantages of green management for hotel competiveness based on the viewpoint of hotel senior managers. Case study and in-depth interview are used as our study method. The finding of this study is that the two hotels from our case study have successfully reduced their operation cost as well as entire society cost after implementing green management. The hotels also gained intangible assets and brand effect such as reputation and brand effects with green management. Through the interviews with hotel senior managers, we learned that hotels can achieve the standard of green business through self-examining 5 keys, namely green purchase, environmental policy, management system, employee education, and consumer education respectively. It can also strengthen hotels’ key competiveness in the aspect of environmental protection and health as well as highlight hotels’ features. The findings of this study can provide useful information for other green hotels.
Keywords: senior manager, green management, green hotel, in-depth interview 1. Background and Motives
Pollution is increasingly produced by energy over-consumption these recent years, which caused many environmental problems. The speed of energy consumption is far beyond that of restoration. Therefore, the concept of environmental management and energy sustainable utilization has been suggested more often than never before. Environmental protection is a major task that we need to take action upon. On the contrary, environmental pollution and its negative impacts are brought about while people are focusing on economic growth and tourism development. Hotel industry is one of the major parts in tourism development, so it consumes considerable amount of resource and energy on earth. If green management can be effectively implemented, not only can cost-effective, but also the negative environmental impacts can be reduced. Hotel industry worldwide is currently getting more and more concerned about environmental issues. Bohdanowicz and Martinac (2007) indicated that 75% of environmental pollution caused by hotel industry was from over-consuming energy, water, and materials while operating business. The waste water, fume, and materials discharged during the operation would cause negative impacts on our environment. Thus, without proper design and plan, environment would be impacted in an unwanted way. The concept of environment protection and energy saving can induce green management into hotel facility construction. If hotel industry can put the idea of green management into practice, not only can it benefit environmental and ecological protection, but it would also reduce hotel operation cost. Moreover, green marketing can attract consumers who are in favor of the same idea as well.
For example, the heating system of Far Eastern Plaza hotel, a firm that adopted the idea of green hotel in the early stage, uses air-exchange in winter, which can save averagely 300 tons of oil equivalent electricity every day. In summer, they...
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