Research Proposal for: Prospects of Beauty Parlor Business in Bangladesh
Research Proposal for: Prospects of Beauty Parlor Business in Bangladesh
Prepared By Keyur Savalia
Nikita Sanghvi
Under the guidance of
Mr. Siddharth Bisht (Professor, Stevens Business School) Title
Research Proposal for Prospects of Beauty Parlor Business in Bangladesh
Background
People seek beauty. They are constantly looking to improve what they have or give themselves a whole new look. They drop by the nearest hair and beauty salon to be pampered by stylists and beauticians to style their tresses, shape their eyebrows, and color their nails – all for a few (or more) bucks. An hour in a hair and salon shop every month and one emerges confident and ready to take on the world. The hair and salon business can be started with moderate capitalization. Success in this venture depends on the ability to provide a consistently high customer satisfaction. The successful hair and salon business is one that offers excellent service, use quality products, and provide an enjoyable atmosphere at an acceptable price. Customers of this type of business are willing to pay for a higher price to an operation that can satisfy the client’s desire for improved physical appearance and even mental relaxation. According to the financial condition of people in Bangladesh, people would be more likely to spend money to make them more beautiful in appearance. From now to near future people will spend their earnings more on their physical beatification.
Research Objectives
1) To derive the relationship between demographic variables & choice of tools of media.
2) To assess whether there is a chance to expand the beauty parlor business in Bangladesh
3) To evaluate that if variables change (income, generation) how much it will have effect on beauty parlor business.
4) This research can be used in further researching.
Research Design
The proposed research will have three stages.
The first stage will be to inspect existing sources to
Prepared By Keyur Savalia
Nikita Sanghvi
Under the guidance of
Mr. Siddharth Bisht (Professor, Stevens Business School) Title
Research Proposal for Prospects of Beauty Parlor Business in Bangladesh
Background
People seek beauty. They are constantly looking to improve what they have or give themselves a whole new look. They drop by the nearest hair and beauty salon to be pampered by stylists and beauticians to style their tresses, shape their eyebrows, and color their nails – all for a few (or more) bucks. An hour in a hair and salon shop every month and one emerges confident and ready to take on the world. The hair and salon business can be started with moderate capitalization. Success in this venture depends on the ability to provide a consistently high customer satisfaction. The successful hair and salon business is one that offers excellent service, use quality products, and provide an enjoyable atmosphere at an acceptable price. Customers of this type of business are willing to pay for a higher price to an operation that can satisfy the client’s desire for improved physical appearance and even mental relaxation. According to the financial condition of people in Bangladesh, people would be more likely to spend money to make them more beautiful in appearance. From now to near future people will spend their earnings more on their physical beatification.
Research Objectives
1) To derive the relationship between demographic variables & choice of tools of media.
2) To assess whether there is a chance to expand the beauty parlor business in Bangladesh
3) To evaluate that if variables change (income, generation) how much it will have effect on beauty parlor business.
4) This research can be used in further researching.
Research Design
The proposed research will have three stages.
The first stage will be to inspect existing sources to
References: • Marketing Research: An Applied Orientation (5th Edition) by Naresh K. Malhotra and Satyabhusan Dash (2009), Dorling Kindersley (India) Pvt Ltd, New Delhi • Research Methods for Business Students (3rd Edition) by Mark Saunders, Philip Lewis and Adrian Thornhill (2007), Dorling Kindersley (India) Pvt Ltd, New Delhi • Marketing: An Introduction (7th Edition) by Armstrong and Philip Kotler (2005), Dorling Kindersley (India) Pvt Ltd, New Delhi. Proposal Approved By Academic Guide: __________________________________________