Research essay for comparing ads
Every ad is different and unique. Designers use many elements to make an ad interesting; it then makes it easy for the reader to understand or analysis the ad better. They use variety of elements of art, different styles of art and many more different techniques. The two ads that I will be comparing are “wending machine” and “Accenture”. I will be talking about the how they are different and some similarities they share as well.
In the “wending machine” ad, we see a ground covered with snow, the wending machine has a coca-cola banner ad it also has snow/ice on top of the machine. On the “Accenture” ad, we see that 2 feet’s are in the swimming pool. On the right there are some trees as well. Both the ads have the element line in them; but in both have it in a different way. A line is a path that visualizes action or energy f the maker. In the Coca- cola ad, the background has diagonal lines all pointing towards the wending machine. Those are called implied lines. Implied lines are a direction of a shape (it may be liner) which draws your eye to a path or an action. The diagonal lines are all pointing towards to the machine; it proves that the main focus should be the machine. The diagonal lines also fall under the diagonal line category which says that these lines follow motion, changes the eye throughout the picture. Contour lines can also be applied here. Contour lines are line such that they create boundary separating an area from its background. The wending machine is at the front, the background is getting separated through the diagonal lines. In the “Accenture” ad, the natural line Vs cultural line is used. A natural line Vs cultural line could be described as the lines that are in nature compared to a line made by man. The swimming pool line is more like a natural line then a cultural line. It shows the water moving freely. Another natural line is the feet, they are natural not manmade. Line and symbolism is also present in the direction of
In the “wending machine” ad, we see a ground covered with snow, the wending machine has a coca-cola banner ad it also has snow/ice on top of the machine. On the “Accenture” ad, we see that 2 feet’s are in the swimming pool. On the right there are some trees as well. Both the ads have the element line in them; but in both have it in a different way. A line is a path that visualizes action or energy f the maker. In the Coca- cola ad, the background has diagonal lines all pointing towards the wending machine. Those are called implied lines. Implied lines are a direction of a shape (it may be liner) which draws your eye to a path or an action. The diagonal lines are all pointing towards to the machine; it proves that the main focus should be the machine. The diagonal lines also fall under the diagonal line category which says that these lines follow motion, changes the eye throughout the picture. Contour lines can also be applied here. Contour lines are line such that they create boundary separating an area from its background. The wending machine is at the front, the background is getting separated through the diagonal lines. In the “Accenture” ad, the natural line Vs cultural line is used. A natural line Vs cultural line could be described as the lines that are in nature compared to a line made by man. The swimming pool line is more like a natural line then a cultural line. It shows the water moving freely. Another natural line is the feet, they are natural not manmade. Line and symbolism is also present in the direction of