Veggie Burger
Phillips’ and McQuarrie’s advertisement classification matrix.
Source: McDonalds advertisement, http://blog.medhley.com/2011/08/30-creative-food-and-beverages-advertisement.html/creative-food-and-drinks-advertisement31
The Classification Matrix above to understand and analysis the Ads picture and the consumer behavior reaction accordingly.
The Visual structure of the ads as three possibility (Juxtaposition – Fusion – Replacement)
And the Meaning Operation which indicate about how the consumer behavior will be as three possibility also (Connection – Similarity – Opposition)
Fist what is the visual structure Vegetables on a cow form, Cow from vegetables, Toys from vegetables on a cow form:
1- Fusion because the vegetables are seemingly fused with the cow 2- Replacement
On this assumption it is more complex and it can be understood by the the consumer behavior on all possibility a- If you see it as a Vegetables on absent of Veggie Burger the consumer behavior response as similarity, Burger made from vegetable similar to the original burger b- If you see it as a cow from vegetable on absent of veggie burger the consumer behavior response as opposite healthy food component c- If you see it as a Toys from vegetables on a cow form
(Image Presented toy of vegetables on cow form on absent veggie burger) so it will be connection like example silk soy milk, sound of happy meal used by Macdonalds connected with healthy and funny for kids.
Below another investigation on net blogger
In my opinion, this one is a little tricky. Clearly, it’s an advertisement for a veggie burger. The vegetables are replacing the cow. Although I can see the argument that it can be Fusion because the vegetables are seemingly fused with the cow, I believe the more correct answer is Replacement. I think this because fusion adheres to the principle that the product in the advertisement is fused with an image – in this ad, the physical holistic veggie burger
Source: McDonalds advertisement, http://blog.medhley.com/2011/08/30-creative-food-and-beverages-advertisement.html/creative-food-and-drinks-advertisement31
The Classification Matrix above to understand and analysis the Ads picture and the consumer behavior reaction accordingly.
The Visual structure of the ads as three possibility (Juxtaposition – Fusion – Replacement)
And the Meaning Operation which indicate about how the consumer behavior will be as three possibility also (Connection – Similarity – Opposition)
Fist what is the visual structure Vegetables on a cow form, Cow from vegetables, Toys from vegetables on a cow form:
1- Fusion because the vegetables are seemingly fused with the cow 2- Replacement
On this assumption it is more complex and it can be understood by the the consumer behavior on all possibility a- If you see it as a Vegetables on absent of Veggie Burger the consumer behavior response as similarity, Burger made from vegetable similar to the original burger b- If you see it as a cow from vegetable on absent of veggie burger the consumer behavior response as opposite healthy food component c- If you see it as a Toys from vegetables on a cow form
(Image Presented toy of vegetables on cow form on absent veggie burger) so it will be connection like example silk soy milk, sound of happy meal used by Macdonalds connected with healthy and funny for kids.
Below another investigation on net blogger
In my opinion, this one is a little tricky. Clearly, it’s an advertisement for a veggie burger. The vegetables are replacing the cow. Although I can see the argument that it can be Fusion because the vegetables are seemingly fused with the cow, I believe the more correct answer is Replacement. I think this because fusion adheres to the principle that the product in the advertisement is fused with an image – in this ad, the physical holistic veggie burger