Reference: Boateng R, (2011),"Mobile phones and micro-trading activities - conceptualizing the link", info.
Vol. 13 Iss: 5 pp. 48 – 62
An investigation into the impact of Mobile Phones on the micro-trading activities in Ghana. Research Problem/Research Questions
1)What is the effect of mobile phones on the micro trading activities of traders in Ghana?
Research Frameworks Used
3.Stages of trading (Pre-trade, During-trade, Post-trade activities) 4.Benefits( Strategic, Relational, Operational)
5.Effects( Incremental, Transformational, Production)
A mixed methods approach consisting of a descriptive survey of 136 traders and a case study of two traders was adopted.
Unit of Analysis: Micro;Individuals (Traders)
Geographical Location: Markets in Ghana - Makola, Madina, Kaneshie, Agbogbloshie Findings
•The findings suggest that traders primarily use mobile phones to monitor goods and pricing strategies, scheduling deliveries, and addressing inquiries and complaints in during-trader activities. •Traders, including those with no formal education, also use mobile phones as calculators in post-trade activities. •This innovative use of mobile phones is a function of their pre-knowledge, which may have been developed through formal education and/or social networks. Improving information management through mobile phones directly or indirectly contributes to the economic empowerment of the trader.
Key Discussions and Conclusion
•The study shows that regarding, micro-trading, traders use mobile phones for primarily during- trade activities such as monitoring goods and pricing strategies. •The innovative use of mobile phones in micro-trading is influenced by the pre-knowledge of the trader and the trading partners and customers in the trader’s value chain.
Gaps For Research