‘DETERMINANTS OF YOUNGSTER’S PREFERENCE TOWARDS FAST FOOD EATING’ RESEARCH BY:
PROF. DR. BHAVESH VANPARIA
TOLANI INSTITUTE OF MANAGEMENT STUDIES
We the above group member and the students of first year PGDM Tolani Institute of Management Studies, declare that the research paper “DETERMINENTS OF YOUNGSTER’PREFACE TOWARDS FAST FOOD EATING”, is our own original work. * DHARA BAVAD
* MANSI DESAI
* HETSHREE JOSHI
* KRUTI PANDYA
* DHAIVAT SEDANI
DATE: 16th APRIL, 2012.
We all the group members forward our acknowledgement to Dr. Bhavesh Vanparia (Professor-Tolani Institute of Management Studies) for imparting us the knowledge of research and how to make one. We are whole heartedly thankful to him to guide us throughout the research and make it a valuable document.
Now a day the importance of research has increased in the day to day changing scenarios and business environment. Businesses demand for management person who are able to manage and develop in such continues changing environment in successful way. PGDM is such a course in which student’s gets practical exposure of such changing dynamics of business environment by doing various projects and such researches. We selected this particular research which expanded our boundaries of thinking about implication of the theoretical knowledge in the practical field.
In this study we have found out the youngster’s preference towards fast food. We have conducted research on youngsters in between 15-24 years. We have found that there is no significant difference between gender and their preference towards fast food eating. And maximum of them agree that education on healthy/organic food should be given. Maximum of them also disagree that fast food is healthy food to eat. Maximum of youngsters eat fast food with their friends, (54 out of 91). And most of male and female prefer home made food.
We observe that day by day consumption of fast-food among youngster is increasing and thus health related issues. To analyze this and related factors and issues we conducted a research on youngsters and their fast food eating habit. Today we can also see that fast food services/stores are growing in huge numbers. And maximum consumption of fast food is seen among teenagers or young people who for one and another reason frequently have fast food, it may be because of leisure, friends, living far from home, status, and many more. From the above mentioned determinants to find and brief out some important determinants we have conducted research and that too particularly of youngsters between 15-24 years. We defined youngsters as per the World Bank definition of youth that is the age in between 15-24 years. Fast food is the term given to food that can be prepared and served very quickly. While any meal with low preparation time can be considered to be fast food, typically theterm refers to food sold in a restaurant or store with preheated or precooked ingredients, and served to the customer in a packaged form for take-out/take-away. (Wikipedia). Healthy food is defined by food which is beneficial to health and it also includes natural foods, organic foods, whole foods, and sometimes dietary supplements.(Wikipedia, Wikipedia). This study will be help to brief out some specific determinants regarding fast food eating habits of youngster and may be how to divert youngster’s preference to healthy dietary habits.
* What are the determinants of youngster’s preference towards fast food eating? * What is the thinking of youth towards traditional food and fast food? * How many youngsters prefer vegetarian food?
* Who prefer to have more fast food Male or...
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