Reseach on Determinents of Junk Food Habbit of Youngsters

RESEARCH ON
‘DETERMINANTS OF YOUNGSTER’S PREFERENCE TOWARDS FAST FOOD EATING’
RESEARCH BY:
DHARA BAVD 11006
MANSI DESAI 11017
HETSHREE JOSHI 11029
KRUTI DESAI 11048
DHAIVAT SEADANI 11071
SUBMITTED TO:
PROF. DR. BHAVESH VANPARIA
TOLANI INSTITUTE OF MANAGEMENT STUDIES

DECLARATION

We the above group member and the students of first year PGDM Tolani Institute of Management Studies, declare that the research paper “DETERMINENTS OF YOUNGSTER’PREFACE TOWARDS FAST FOOD EATING”, is our own original work. * DHARA BAVAD 11006 * MANSI DESAI 11017 * HETSHREE JOSHI 11029 * KRUTI PANDYA 11048 * DHAIVAT SEDANI 11071
DATE: 16th APRIL, 2012.
PLACE: ADIPUR

ACKNOLEDGEMENT

We all the group members forward our acknowledgement to Dr. Bhavesh Vanparia (Professor-Tolani Institute of Management Studies) for imparting us the knowledge of research and how to make one. We are whole heartedly thankful to him to guide us throughout the research and make it a valuable document.

PREFACE

Now a day the importance of research has increased in the day to day changing scenarios and business environment. Businesses demand for management person who are able to manage and develop in such continues changing environment in successful way.
PGDM is such a course in which student’s gets practical exposure of such changing dynamics of business environment by doing various projects and such researches.
We selected this particular research which expanded our boundaries of thinking about implication of the theoretical knowledge in the practical field.

Abstract

In this study we have found out the youngster’s preference towards fast food. We have conducted research on youngsters in between 15-24 years. We have found that there is no significant difference between gender and their preference towards fast food eating. And maximum of them agree that education on healthy/organic food should be given. Maximum of them also disagree that fast food is