“CUSTOMER BUYING PREFERENCE”
Angel Stock Broking Ltd.
IN PARTIAL FULFILLMENT OF THE REQUIREMENT IN THE BBA DEGREE OF
VNSGU , SURAT
SUBMITTED BY: GUIDED BY:
Mr. Gaurang sonigra INTERNAL GUIDE AT GRIMS:
Mr. Nilesh patel
EXTERNAL GUIDE AT CO.
Mr. Jayesh savaliya
Prof.v.b.shah institute of managemant
VEER NARMAD SOUTH GUJRAT UNIVERSITY
I, Mr. Gaurang sonigra student of PROF.V.B.SHAH INSTITUTE OF MANAGEMENT, affiliated to VEER NARMAD SOUTH GUJARAT UNIVERSITY, SURAT here by declare that this project report is a result of culmination of my sincere efforts.
I will not use this project in future and will submit the same to any other university or institute or any other publisher without permission of my guide.
I declare that this submitted work is done solely by me and to the best of my knowledge; no such work has been submitted by any other person for the award of degree.I also declare that all the information collected from various secondary sources has been duly acknowledged in this project report.
4.Faculty Guide certificate
5 .preface /Executive Summery
I know that training is for the development and enhancement of the knowledge in this particular field. It can never be possible to make a mark in today’s competitive area only with theoretical knowledge when industries are developing at global level, practical knowledge of administration and management of business is very important. Hence, practical study is of great importance to B.B.A. student. With a view to expand the boundaries of thinking, I have undergone 6Th SEM TRAINING at Angel broking Ltd. I have made a deliberate to collect the required information and fulfill training objective.
Statement of the study
“A study on identification of people awareness, investment and preference level and their investment criteria regarding various investment avenues namely bank deposits, bullion, equity, Government securities, mutual funds, real estate, insurance and bonds and debentures” Purpose of the study
This study has been under taken to find out the preference level of people towards various investment avenues and the parameters that they consider crucial for investment decision. This study will provide inside to Angel limited to understand market better and to come out with appropriate strategy for tap untapped market and also to understand preference of existing customer better.
Type of study
Descriptive research design
People of surat city and surrounding area
Convenience sampling method has been used.
Surat city and surrounding area
100 respondents will be surveyed from the sampling area.
People of surat and surrounding area.
A disguise and structured questionnaire is used.
Data collection method
Collected by conducting personnel interview of people.
The secondary data h collected by books and thorough internet. Data analysis tools
SPSS Software is used for T-test and Chi-Square test, Microsoft office is used for data typing and formatting.
Most of the people are aware regarding five investment avenues namely bank deposits, equity investment, mutual fund, insurance and real estate Most of the people are investing their fund in bank deposits and insurance. Return, safety and risk are considered as a most important investment parameter...