COST ANALYSIS OF BRITANNIA BREAD
Eat Healthy, Think Better
This is to certify that the Project titled: Cost Analysis of Britannia Bread has been submitted by: *
Towards fulfillment of the requirement of PGDM course 2008 – 2010 and has been carried out under the guidance of Prof. Jayesh Jain at the Indian Education Society’s Management College & Research Centre.
The information submitted is true and original to the best of our knowledge
Prof Jayesh Jain
We hereby declare that this report submitted in partial fulfillment of the requirement of the award for the Post Graduate Diploma in Management Studies to IES Management College is our original work and not submitted for award of any titles or prizes. While the data required for analysis has been sourced from various magazines, books and portals, the analysis is original. We further certify that we have no objection and grant the rights to the IES Management College to publish any chapter/ project if they deem fit in journals/ Magazines and newspapers etc without our permission. Place : Mumbai
Date : 2nd September, 2008.
Name : Sneha Patil
Atul Ratnaparkhi (85)
Class : PGDM 1st year
One is filled with great sense of pride when students are able to distinguish themselves in works, even beyond the four walls of the classroom. This work is synergistic product of our mind. We are grateful to many Tran generational source and roots of wisdom that helped us to make this project viable and also on the right time. The material and arrangement has slowly evolved and has imbued those who has deeply and sincerely immersed in it. We are very grateful to Prof. Jayesh Jain for giving us the fine opportunity by making us move out of the four walls of classroom and taking the practical look. I am indebted to IES Management College and Research Centre and University of Mumbai for this golden chance
| Page No
| An Introduction to Food and Beverage Sector
| Bakery Industry
Introduction To Britannia Industry
| Britannia Daily Fresh Bread
| SWOT Analysis
| Cost Sheet
| Cost Sheet Analysis
AN INTRODUCTION TO FOOD & BEVERAGES SECTOR
The multi-billion food and beverage industry comprises several markets including bakery products such as bread, biscuits etc., milk and dairy products, beverages such as tea, coffee, juices, bottled water etc., snack food, chocolates, etc. beverage, confectionery, processed foods and others. India's Food and Beverage industry is valued at Rs. 3584 billion. India produces above 600 million tonnes of food products every year and is one of the major producers of food in the world. The food and beverage industry registered a growth rate of 8.5% in 2005-06. With increase in disposable income of consumers, growing awareness among consumers about health products, rapid urbanization, and increasing popularity of convenience foods, food and beverage sector is expected to grow at a high rate. This sector holds a huge potential to grow because of the increase in advertisement spending, awareness campaign about products in urban as well as rural areas, and large scale transformation. The food and beverage industry is primarily driven by consumer health trends. Presently, the food and beverage industry is in a dynamic phase, marked by a high degree of competition. As product development within the food and beverage...
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