Report on Olay

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  • Topic: Skin, Ageing, Olay
  • Pages : 38 (7836 words )
  • Download(s) : 162
  • Published : April 7, 2013
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Introduction

The skincare market in India has been growing at 16% annually and is currently valued at Rs 2,100 crore. Within this sector, the anti-ageing market in India is estimated at Rs 200 crore. With growing awareness and lifestyle changes, this figure could grow exponentially in the future.

With respect to anti – ageing skin products, when we consider the present awareness levels of women it has increased tremendously. Women today are well informed about the anti-ageing products and their benefits. This is because companies advertise these products on TV, magazines and even promote them at cosmetic counters in malls. They offer pamphlets and other literature on these products at the point of purchase. Sometimes these products are endorsed by celebrities.

In spite of these increasing awareness levels, the number of women in India using these products is not as high. The reasons for this are many. This project aims to provide an insight into the perception of women towards anti-ageing skin products.

This project covers the process of ageing, the reasons for it and its effect on skin particularly the face. It also throws light on the skin products – both local and foreign brands that women in India have access to. To understand the perception of women better, a survey has been conducted across women of various ages. The salient points this survey attempts to understand:

* the usage pattern of women based on their age and occupation * the kind of products women prefer
* the perceived difference these products make
* expenditure incurred on these products
* factors considered when purchasing these products
* factors responsible for youthful skin

The survey questionnaire has been broken down and an in-depth analysis has been provided for each question. Graphs and tables have been included to facilitate easy understanding.

RESEARCH OBJECTIVE

1.How many people are there who are using this brand .
2. Are they satisfied with this brand.
3.How to build up healthy relationship with the customers.
4.How to choose a product according to standard of living.
5. What is the difference between using a quality product and a local product. 6.How people can lead to better lives with this product.
7. To suggest the measures to capture and retain the olay product users so as to remain market leader in the Cosmetics segment. 8. To study the importance of R&D department in olay company and study its competitive advantage over the others. 9. To study the relative acceptance of Olay products over the other beauty products in the market and thus making alternatives for the further market growth of olay 10. To study the satisfaction level of customers from the olay producs.

ABOUT THE COMPANY

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Olay (known until 1999 as Oil of Olay in South Africa and North America, Oil of Ulay in the United Kingdom and Oil of Olaz in some European countries) is one of the top skin care retail brands in the world, except for Japan, and is one of Procter & Gamble's multi-billion dollar brands. For the 2009 fiscal year ended June 30, Olay accounted for an estimated $2.8 billion of P&G's $79 billion in revenu -------------------------------------------------

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Early days
Olay originated in South Africa as Oil of Olay. Graham Wulff (1916-2008),[1] an ex-Unilever chemist from Durban, started it in 1949. The name "Oil of Olay" was chosen by Wulff as a spin on the word "lanolin", a key ingredient. It was unique in the early days because it was a pink fluid rather than a cream, packaged in a heavy glass bottle. Wulff and his marketing partner, Jack Lowe, a former copywriter, had tested the product on their wives and friends and were confident in its uniqueness and quality. Olay's marketing was also unique, since it...
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