CASE STUDY OF SHAHNAZ HUSSAIN
Shahnaz Husain, CEO of Shahnaz Herbals Inc, the prominent Indian female entrepreneur best known for her herbal cosmetics, particularly skin care products. She is making a constant effort to beautify the skin of people with her beauty products. She has been continuously striving hard to slow down the aging process and nourish the skin of people and thus make them look younger than their age. Well, we are talking about none other than the ruler of the beauty world, Shahnaz Hussain. She comes from a royal Muslim family and her father was a very powerful man. She did her schooling from the Irish convent. Since a very young age, she had an interest in poetry and English literature. She grew up in a traditional family, but was privileged to receive modern education. She got married, when she was only fifteen years old. The next year after her marriage, she became a mother. When she went to Teheran along with her husband, she developed a keen interest in beauty treatments. Eventually, she decided to study the cosmetology course. She wanted to be self independent and so she began writing articles for the Iran Tribune on varied subjects. While pursuing studies, she learnt about the harmful effects of chemicals on human body. She studied Ayurveda and believed that it is the best alternative to chemical cosmetics. After leaving Teheran, she took an extensive training in cosmetic therapy for a long period of 10 years from the leading institutions of London, Paris, New York and Copenhagen. She returned to India in the year 1977 and established her first beauty salon in her abode. Unlike other salons, she did not use chemical cosmetics. Rather, she made use of Ayurvedic products that are absolutely safe on the human body. She has ushered an era of herbal cosmetics. The products launched by her Company head their way to leading global stores such as Blooming Dales (New York), Harrods and Selfridges (London), Seibu (Japan), Galleries Lafayette...
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