Case Study Start Up Business
14 August 2008
Case Studies Paper
Many potential business owners start up companies or invest in companies without
conducting the proper research. This causes numerous businesses to fail. I investigated
a business that I as a business owner would like to establish. My analysis of the potential
business will address several important topics. I will research the background of the
industry, trends, how to finance the business and what kind of a business it will be. I
will also look into the organizational structure for the company as well as how many
employees it will take to make this business successful. When reviewing the different
types of organizational structures my business could use I will also discuss the
management, decision making criteria, and problem solving techniques that the business
will adopt. The accounting aspect of the business is the most important part of a
successful business. A potential business owner may have a great idea but without the
accounting infrastructure in place a business will not be stable. I will discuss what
financial and accounting records may be necessary for the business. Also the assets,
inventory, depreciation and how I will price my services.
The world of elementary textbook publishing is dominating by four large publishers.
According to Dirk Smillie, who writes for Forbes Magazine, the industry of elementary
and secondary textbook industry sells over $4 billion dollars each year. California alone
2
spends over $500 million a year on textbooks. This industry virtually operates
completely under the radar. I found this extremely surprising because of the vast
amounts of federal funding that is giving to each state per year for the acquisition of
Case Studies Paper
Many potential business owners start up companies or invest in companies without
conducting the proper research. This causes numerous businesses to fail. I investigated
a business that I as a business owner would like to establish. My analysis of the potential
business will address several important topics. I will research the background of the
industry, trends, how to finance the business and what kind of a business it will be. I
will also look into the organizational structure for the company as well as how many
employees it will take to make this business successful. When reviewing the different
types of organizational structures my business could use I will also discuss the
management, decision making criteria, and problem solving techniques that the business
will adopt. The accounting aspect of the business is the most important part of a
successful business. A potential business owner may have a great idea but without the
accounting infrastructure in place a business will not be stable. I will discuss what
financial and accounting records may be necessary for the business. Also the assets,
inventory, depreciation and how I will price my services.
The world of elementary textbook publishing is dominating by four large publishers.
According to Dirk Smillie, who writes for Forbes Magazine, the industry of elementary
and secondary textbook industry sells over $4 billion dollars each year. California alone
2
spends over $500 million a year on textbooks. This industry virtually operates
completely under the radar. I found this extremely surprising because of the vast
amounts of federal funding that is giving to each state per year for the acquisition of
Cited: Forbes Foundation. 7 Aug. 2008. http://www.forbes.com/forbes/2005/1030