Asian American Beauty

Asia is a big continent but their preference in beauty characteristics is very much alike. Pale skin, big eyes, small features are the main points of what used to be expected in an Asian woman because of high social status. Although social status is not as important now, Asia still holds onto their standards of an idealistic woman and uses them as a basis of what being beautiful should mean. Asian beauty, like any other standards of beauty can be achieved through cosmetics. Products that can be used to help achieve a closer goal of an Asian’s ideal beauty have generated attention from the American market because of technological advances and marketing expansion. Historically speaking, beauty and makeup were used to display one’s social standing in Asia.
What’s different about Asian faces compared to Western faces are that they usually have wider and flatter noses, almond-shaped eyes without double eyelids, and rounded faces. These are the main areas where they would modify through plastic surgery, as mentioned before in the ABC article by Chang. Asians tend to notice their different features more and through studies from researchers in Chapman University, we get to see how Asian American women are satisfied with their beauty compared to White women. Their first study in South California found that only 44% of Asian American women like their face compared to 60% of White women. The rest of the research shows that White women were more likely to like their facial features such as eyes, nose and face shape compared to Asian American women. Assistant psychology professor, Dr. David Frederick, at the University commented that because Asian American women go through more pressures than White women for their appearances, they are more concerned with that they look