...Sales Management Assignment 3
Product VICHY Laboratories- LiftActiv Anti-wrinkle and firming cream
Submitted to: Prof. Parag Shah.
By Dhiraj Katara FSB 1 – 61412 Date-5th May, 2011.
There has been a considerable increase in the sales of medicated cosmetic in India. Vichy is a very prominent brand which manufactures high quality cosmetics and other toiletries. The following report is based on LifeActiv which is VICHY Laboratories antiagingcream The main focus of the report is to gain a better understanding on the different aspects to be taken into consideration in the process of Marketing and selling of a product in an assigned territory. The chosen territory is the city of Mumbai. The product is targeted at women within the age group 30-60 in the middle or high income level. The marketing strategy adopted is mainly to develop a strong chain of chemists and dermatologists to market and sell Vichy products. A sales force of 5 representatives is proposed to undertake selling and promotional activities. A detailed training and development schedule is discussed for the salespersons clearly defining their roles and territories. The benefit statements of the customer are prepared under different response modes to help us understand the value that the product can offer to its end user. Preparation of the project time line is done evaluating the time which will be taken by...
...Women’s Anti-Aging Products
The first ant-aging product for women that I researched was OLAY Total Effects 7-In-1 Anti-Aging Moisturizer Mature Skin Therapy. The product weights 1.07 oz and can be purchased at CVS for $18.99. The target audience of this product is a woman who is currently undergoing menopause because, according to the package, during this process skin ages twice its normal rate. Hence its name, the product offers 7 services; line minimization, intense moisture, skin tone enhancement, exfoliation, pore refinement, free radical defense and subtle lifting. This product is part of Olay’s Total Effects system. Of course for the best results they want you to purchase their other matching products such as their Total Effects cleanser. According to www.wikipedia,org, the Olay brand has an annual net sale of over 1 billion dollars and belong to parent company Proctor and Gamble.
The second female anti-aging product that I researched was AVEENO Active Naturals Positively Radiant Anti-Wrinkle Cream which retails for $15.99 for 1.7 oz at CVS. According to its packaging, this formula has been clinically proven to soften fine lines and wrinkles as well as improve skin texture by using natural ingredients such as soy. The target audience of this product could not be specifically located. Much like Olay, Aveeno recommends pairing this product...
...COGNITIVE AND PERCEPTUAL FACTORS IN AGING AND DRIVING
Edward J. Rinalducci, Mustapha Mouloua, and Janan Smither
Department of Psychology
University of Central Florida
Final Technical Report No. VPL-03-01
Visual Performance Laboratory
Department Of Psychology
University of Central Florida
Orlando, Fl. 32816-1390
Technical Report submitted to the Florida Department of Transportation,
Tallahassee under grant number 16-21-713 to the University of Central
Florida and CATSS: Drs. Edward J. Rinalducci, Mustapha Mouloua, and
Janan Al-Awar Smither were the Principal Investigators. The views
presented in this report are those of the authors and do not necessarily
represent those of UCF, CATSS, or FDOT. Mr. Jack Selter was the Technical
Monitor. Comments on this report may be sent to Edward J. Rinalducci,
Department of Psychology, University of Central Florida, Orlando FL, 328161780.
TABLE OF CONTENTS
Tasks and Materials
Data Collection and Analyses
Results and Discussion
The report examines cognitive and perceptual factors as a function of age differences in
Three major groups of participants employed in the proposed research. The
younger group range from 19 to...
...PR Log - Global Press Release Distribution
World Anti-Aging's Regenerative Medicine in China
By World Anti-Aging
Dated: Mar 09, 2010
World Anti-Aging company discusses the urgent demand for high quality health care in Greater China, and
how their Center of Regenerative Health Care and stem cell research & development will help meet those
“Health is the greatest possession” Lao Tzu, Ancient Chinese Philosopher
China’s healthcare industry is about to change dramatically. The increasing urban population, increasing
aging population, and increasing prevalence of lifestyle diseases demand it. The government recently
granted the healthcare sector 850 billion Yuan (USD 124 billion) for reform. These factors make the
healthcare sector in China ready to outperform all other sectors in the country in terms of growth.
Burden of Disease in China: Economic development in China has brought changes from a traditional to a
modernized lifestyle. Chinese people eat more high-fat, processed foods and exercise less. People who
previously walked or cycled now drive cars or ride motorcycles. This is driving a huge increase in the
number of people with chronic diseases. Chronic diseases now account for an estimated 80% of deaths and
70% of disability-adjusted life-years lost in China. The five leading causes of death are cancer, cerebral
vascular disease, heart disease, chronic...
...Top foods to keep you young
7 Anti-aging foods…
[pic]Posted By Realbuzz, Mi 29 Sep, 2010 11:51AM BST
Most of us are keen to stay looking as fresh and young as possible, and although there's no way to pause or turn back the clock, there are few age-proof strategies we can employ to make sure we stay looking good. Maintaining a healthy and well-balanced diet is one approach, and the good news is that there are some foods that are thought to give you extra ammunition when it comes to combating the signs of aging.
There is no end to the benefits of this super brew; green tea boasts a wealth of benefits that earns it the top spot in our anti-aging food list. Green tea is believed to help regulate blood pressure, lower blood sugar, boost the immune system, lower cholesterol and studies have even shown that green tea can be effective at preventing cancer. That's as close to the elixir of life as you can get.
Whilst eating spinach won't be enough to turn you into Popeye, it's certainly excellent for boosting the body's immunity from illness. Spinach and other leafy foods like kale and collard are high in folate which is vital in preventing DNA and blood vessel damage. If you can maintain a healthy circulatory system you are reducing your risk of developing conditions such as high blood pressure, type 2 diabetes, kidney disease and dementia.
...A Simple and Effective Revitol AntiAgingCream
As time goes by we have more mature and also (ideally) better! Character got its program as well as for particular procedures there's nothing we are able to perform concerning other than possibly worrying! The skin we have begins deteriorating with age. Several signs we see some we don't. Outwardly the skin gets slimmer, will be dropping its flexibility and it is glow. The fat underneath the skin receives thinner as well as output of important natural oils decelerates. The number of nerve endings within the pores and skin is decreasing, the quantity of perspiration glands as well as arteries getting affected too. Each one of these revitol antiagingcream modifications outcome lower your skins capability to cope with sun and also heat publicity hence the epidermis gets damaged.
Sunlight harm will be possibly the actual kollagen intensive the templates look and feel. It is recognized that excessive experience of Ultra violet rays contributes to more facial lines about the skin we have, more spots as well as the sense is much more rough and also dried up. The particular medical term used for the sun is life cell cream and also even though we could use sunshine display screen along with other products to attenuate this many of us are subjected once in a while to be able to this kind of skin degradation....
...he added. He has moved from New York his hometown, to Florida, and now has been living in Maryland for more than 40 years. He went to Cornell University at the age of 16, which was considered young in today’s statistics, and graduated in his 20s. “You went to the Cornell University?” we questioned. He just calmly explained, “Yes, I did. I am not smart, I never considered myself smart. I did what I had to do and it was about it”. Now, he is a honored father to two daughters (ages 51 and 52), a loving and caring husband, a grandfather to four grandchildren, and last but not least, a great-grandfather to two lovely great-grandchildren. He explained how he was a widow and raised his children as a single parent after his first wife passed away. He really surprised us when he said that he married his second wife not to raise his children but when he was ready for another wife. He now lives in Annapolis with his second wife.
After enough discussion about his basic background, we moved on to asking him about his observations, experiences, and opinions on ageism. The first thing that comes in mind was the physical changes of a person as he or she approaches elderly era. In other words, I was wondering how it feels to become old as time passed by and he was more than happy to answer. He sees aging as a natural process that is inevitable for every human being on the planet. “All living creatures on earth experience the growth of oneself everyday; if one...
...Aging & Disabilities
1. What are the top 2-3 issues faced by the aging population and what is being done to address the issues you identified?
The first issue that the aging population must deal with is the baby boomer population, and the way that will affect everyone of that era. Will there be enough money from SSI? How will everyone be taken care of if not, is there enough room in homes, and senior centers for the aging baby boomers? These are all questions we must ask, another point that goes along with the baby boomer era, is that of retirement and saving for it. Retirement and old age is something everyone must plan for, I’m wondering how well these baby boomers have prepared. Although that really is not an issue that the community or society needs to address, unless maybe giving the opportunity to take a class for retirement saving help etc. Second issue would be the workforce issues; some older people are discriminated against because of their age, or lack of ability to perform as well or as quickly as the younger generation. There should be laws enforced that states age cannot disqualify someone from a job, and if there is discrimination because of the ageism, there must be fines and penalties. And the third issue that effects the aging population is that of resources for them, senior centers, classes, exercise etc. As a society and nation we should be making sure our...