Report on Marketing Strategy of Rahimafrooz Bangladesh Limited
Report on Marketing Strategy of Rahimafrooz Bangladesh Limited
Rahimafrooz Bangladesh limited was established in 1950. As a trading company. Late A.C. Abdur Rahim was the proprietor in this time. From 1954 it was established as a limited company. In the new environment he had to start afresh. He had little capital. His main assets were self-confidence and a strong faith in the Almighty, which carried him through all the difficulties with a remarkable triumph. He finally established a small proprietary trading company named Rahimafrooz & Co, in Chittagong in 1950 which was later incorporated on 15th April 1954, which is now Rahimafrooz (Bangladesh) Ltd. Rahimafrooz expanded rapidly into various trading items. The major milestones in Rahimafrooz history can be summarized as below:
Incorporated in 1954 by Mr. A.C. Abdur Rahim
Distributorship of Lucas Battery in 1959
Exclusive distributorship of Dunlop tyre in 1978
Acquisition of Bangladesh operations of Lucas UK in 1980
First producer of industrial battery in 1985
Pioneering Solar Power in collaboration with BP in 1985
First ever battery export – to Singapore – in 1992
Launched Rahimafrooz Instant Power System in 1993
Acquisition of Yuasa Batteries (Bangladesh) Ltd. – in 1994
Attained ISO 9002 certification for RBL operations in 1997
First India office opened in Ahmedabad – in 2000
Awarded “Bangladesh Enterprise of the Year” in 2001
Attained ISO 14001:1996 for RBL operations
Launched “Agora” – the first ever retail chain in 2001
Launched Rahimafrooz Energy Service in 2002 – promoting distributed power.
Established Rahimafrooz CNG ltd. in 2003
Awarded “National Export Trophy” in 2003
Metronet Bangladesh, a fibre optic based digital solution provider for data communication,launched in joint venture with Flora Telecom – in 2004
Received McGraw-Hill Platt Global Energy Award for Renewable Energy in 2004
Received the “ Ashden Award” for Sustainable Energy in 2006
EPZ factory and RAL two
Rahimafrooz Bangladesh limited was established in 1950. As a trading company. Late A.C. Abdur Rahim was the proprietor in this time. From 1954 it was established as a limited company. In the new environment he had to start afresh. He had little capital. His main assets were self-confidence and a strong faith in the Almighty, which carried him through all the difficulties with a remarkable triumph. He finally established a small proprietary trading company named Rahimafrooz & Co, in Chittagong in 1950 which was later incorporated on 15th April 1954, which is now Rahimafrooz (Bangladesh) Ltd. Rahimafrooz expanded rapidly into various trading items. The major milestones in Rahimafrooz history can be summarized as below:
Incorporated in 1954 by Mr. A.C. Abdur Rahim
Distributorship of Lucas Battery in 1959
Exclusive distributorship of Dunlop tyre in 1978
Acquisition of Bangladesh operations of Lucas UK in 1980
First producer of industrial battery in 1985
Pioneering Solar Power in collaboration with BP in 1985
First ever battery export – to Singapore – in 1992
Launched Rahimafrooz Instant Power System in 1993
Acquisition of Yuasa Batteries (Bangladesh) Ltd. – in 1994
Attained ISO 9002 certification for RBL operations in 1997
First India office opened in Ahmedabad – in 2000
Awarded “Bangladesh Enterprise of the Year” in 2001
Attained ISO 14001:1996 for RBL operations
Launched “Agora” – the first ever retail chain in 2001
Launched Rahimafrooz Energy Service in 2002 – promoting distributed power.
Established Rahimafrooz CNG ltd. in 2003
Awarded “National Export Trophy” in 2003
Metronet Bangladesh, a fibre optic based digital solution provider for data communication,launched in joint venture with Flora Telecom – in 2004
Received McGraw-Hill Platt Global Energy Award for Renewable Energy in 2004
Received the “ Ashden Award” for Sustainable Energy in 2006
EPZ factory and RAL two