Implement Marketing Strategies and Tactics

Topics: Marketing, Marketing plan, Sales Pages: 4 (1405 words) Published: February 19, 2013
Id- std02144
Assessment 1. Implement marketing strategies and tactics
Briefing stakeholders-
Persons involved directly or indirectly with the organisation or project. BBQfun will be the leading outdoor-lifestyle retailer, catering to the growing need for furnishing new and renovated dwellings in the greater Brisbane area. Board of directors- BBQfun’s board of directors need to approve the plan, customers specific needs, prepare a report of high population in Greater Brisbane area, new homes and renovated homes growing from a base of 50,000 per year, low employment. Human resources staff-Human resources staff may need to adjustment demographic factors like – * Male and female population

* Age segment that makes up 50% of the Brisbane new and renovated house markets, according to the chamber of commerce * High percentage of young professionals who work in the central Business district. * An average household income of over $130,000.

Services marketing- Marketing based on relationship and value. BBQfun will position as a broad assortment, quality, unique outdoor –lifestyle retailer. Brisbane customers appreciate high quality and uniqueness will recognise the value and unique offerings of BBQfun. Manager- BBQfun’s manager looking for security in purchasing and house proud factor in outdoor lifestyle purchasing. Marketing and non-marketing personnel- The success of any marketing activities is equally shared between both external and internal customers group. BBQfun’s basic market need is for quality, fashionable and unique outdoor –lifestyle items that caters to the house- proud needs of our market. The success of the marketing plan of BBQfun’s many aspects are responsible for this like- advertising personnel, manager, public relations personnel, sales manager, sales team, staff, and supervisors. Objectives of the plan-

* Increase sales from $15 millon per year to $20 million per year in the next three years. * Increase...
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