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A Report On Branding New Corn Flakes In Bangladesh

A Report on Branding Green Heritage in Bangladesh

Prepared For Mushtaque Ahmed Professor & Nayeema Ahmed Lecturer Department of Business Administration Instructor MKT 416

Prepared By Asif Chowdhury 2004-1-10-120 Section 2

March 19, 2007

East West University, Dhaka

East West University
45/c, Mohakhali, Dhaka March 19, 2007 Students to be concerned Brand Management Dhaka, Bangladesh

Dear Students Letter of authorization As a part of your course requirement please undertake a study and prepare a report on the Brand Management course. This report will help you a lot for your practical experience. Please have the report to me by July 16 that is your final day of submission. Further, if you need any help you can contact me on my number. Sincerely

Mushtaque Ahmed & Nayeema Ahmed Instructor Brand Management (MKT 416)

March 22, 2007 Mushtaque Ahmed Professor & Nayeema Ahmed Lecturer Department of Business Administration East West University Dhaka, Bangladesh Dear Sir Letter of transmittal We the undersigned students of brand Management (MKT 416) were assigned to submit a formal report on “individual brand”. My main purpose was to provide an overview of my brand and study on brand management different parts of the organization. I enthusiastically tried to develop this formal report on the basis of the format given by you. I followed your instructions, schedule, format and discipline obediently and sincerely. I also used your lecture, books and Internet to fulfill your requirements. I should like to express my gratitude to you, for your tiresome effort for us, which provided us the opportunity to prepare this report.

We must mention here that we are extremely grateful to you for your valuable supervision, tireless effort, and continuous attention as and when required in accomplishing the report. We, sincerely hope that you will be satisfied to study our report. And if you have any query, we will be pleased to answer that.

With best regards

Asif Chowdhury 2004-1-10-120

ACKNOWLEDGEMENT

At first we present our due regards to the Almighty, who have provided me the brilliant opportunity to build and complete this report successfully with good health & sound mind. I would like to express my feelings & great affections along with our heartiest appreciation Mushtaque Ahmed & Nayeema Ahmed, Course Instructor, and MKT 416 – brand Management for his kind co-operation. I also thank her for kindly assigning to us such a precious & significant program, which will always be remembered by us gratefully. I would also like to thank the respondents who helped us to gather lots of useful information‟s. At last I would like to thank the readers who have expended their valuable time in reading this report

TABLE OF CONTENTS
Page 1.0 Introduction 1.1 Origin of the report…………………………………………………………1 1.2 Objective of the report………………………………………………..........1 1.3 Scope…………………………………………………...……………..............1 1.4 Methodology…………………………………...……………………............1 1.5 Limitations..…………………………………………....................................1 2.0 Define the Product…………………………………………...……………..…..……2 3.0 Defining the value ………………………………………………………..………….4 4.0 Developing the Marketing Strategy…………………………………...…………6 4.1 Identifying And Analysis of Target Market……………………..…………6 4.2 Creating Market Segmentation……………………………………..………7 4.3 Look after on external environment: in term of Bangladesh………..……8 5.0 Brand Element (Mix and Match)…………………………………………………..9 5.1 Packaging the product……………………………………………………11 5.2 Choice Criteria of Brand element……………………………………….12 5.3 Mix and Match with Choice Criteria……………………………………14 6.0 Value Innovation Strategy…………………………………………………………14 7.0 Value Innovation Strategy…………………………………………………………16 8.0 Creating Value Innovation by BLUE OCEAN…………………………………...17 9.0Five Dimension of Brand Sense…………………………………………………….20 10.0Value Pricing……………………………………………………………………….23 10.1 Setting...
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