Preview

Sources of Brand Equity in Nation Branding: The Case of Bangladesh Sundarbans

Satisfactory Essays
Open Document
Open Document
6405 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Sources of Brand Equity in Nation Branding: The Case of Bangladesh Sundarbans
A report on

Sources of Brand Equity in Nation Branding:

The Case of Bangladesh

Sundarbans

Sources of Brand Equity in Nation Branding

Course Name: Product & Brand Management

Course number: 411

Submitted to:

Rafiuddin Ahmed

Assistant Professor

Department of Marketing

University of Dhaka

Submitted by:

Brainstormers

BBA, 16th batch, Section-B

Department of Marketing

University of Dhaka

Date of submission: May 11, 2013

Group Name- Brainstormers

Group Members

Names Roll No.

Tahsib Ahmed 08

Md.Roman Al Mamon 60

Shuvashish Dey 102

Mousumi Paul 114

Shiuly Akhter 128

Sayma Sharmen 144

Rafiuddin Ahmed

Assistant Professor

Department of Marketing

University of Dhaka

Subject: Submission of a report.

Dear Sir,

With due regards we state that we are very thankful to you as you have assigned us this report on “Nation Branding”. It is a great opportunity for us to acquire theoretical and practical knowledge about brand management. We have tried our best to gather what we believe to be the most complete information available. Your kind acceptance and any type of appreciation would surely inspire us. We would always be available and ready to explain further any of the contexts whenever asked.

Sincerely yours,

Members of the Brainstormers

Acknowledgements

Any comprehensive work such as report making owes credit to multitude of people. Certainly, we should acknowledge the contributions of the pioneers in the field of marketing & branding, especially those whose teachings have become a part of our thinking.

First

You May Also Find These Documents Helpful

  • Best Essays

    Brand Audit of John Lewis

    • 3400 Words
    • 14 Pages

    References: Ardvisson, A. (2006) Brand value. Journal of Brand Management, pg. 188 Feb 2006; 13, 3; ABI/INFORM Global…

    • 3400 Words
    • 14 Pages
    Best Essays
  • Better Essays

    Branding, pricing, and distribution are all integral parts of a strategic marketing plan. Each segment of the plan needs to be developed individually with the entire culmination of the plan in mind. In other words, each segment should be a link in the chain to a completed marketing strategy. The ultimate goal is to reach a successful culmination of all three tiers that will have a successful impact in introducing the brand, pricing it correctly, and forming a distribution model that will maximize the competitive advantage to the company or service in question. This report will outline the steps in developing a local branding outline as well as an international branding strategy .The idea behind branding is to differentiate your product, value, quality or service from your competitors, and make it more readily identifiable to the end user. There are at least four questions that need to be asked before implementing a branding strategy. The first of course is whether to brand the product vs, a no brand decision. The second decision would be to use a manufacturers brand vs. a private label strategy. The third question entails whether to go with a single brand vs. multiple brands. The final decision is to decide whether to brand in a local market or a global market or a combination of both. Branding in a global market is much more complicated than branding in a local market. When branding in a global market. Culture becomes a major consideration. It is generally wise to chose countries that have similar or closely related cultures and, or language skills to expand your brand globally. International marketing is the last frontier of the marketing discipline. International marketing is yet to be fully explored but is being increasingly tested to reach an ever growing sea of future consumers.…

    • 1512 Words
    • 7 Pages
    Better Essays
  • Powerful Essays

    Harris, F. & Chernatony, L. (2001) Corporate Branding and Corporate Brand Performance. European Journal of Marketing. [Internet, 35 (3/4), pp. 441-456, Available from: [Accessed 24 November 2010].…

    • 7424 Words
    • 30 Pages
    Powerful Essays
  • Powerful Essays

    Henry Yu Xie, David J. Boggs, (2006),"Corporate branding versus product branding in emerging markets: A conceptual framework", Marketing Intelligence & Planning, Vol. 24 Iss: 4 pp. 347 - 364 http://dx.doi.org/10.1108/02634500610672099 Mary Jo Hatch, Majken Schultz, (2003),"Bringing the corporation into corporate branding", European Journal of Marketing, Vol. 37 Iss: 7 pp. 1041 - 1064 http://dx.doi.org/10.1108/03090560310477654 (2007),"Brand survival: Do brands really last forever?", Strategic Direction, Vol. 23 Iss: 3 pp. 10 - 12 http://dx.doi.org/10.1108/02580540710730747…

    • 5516 Words
    • 16 Pages
    Powerful Essays
  • Good Essays

    Holden

    • 5066 Words
    • 21 Pages

    References: Allan, M., (2004). Why brand places? Opinion No 64, www.beyond–branding.com/agenda. Anholt, S., (1999). Branding the developing world. Impact, the IFC magazine. Fall issue Anholt, S. (2002). Foreword: Journal of Brand Management. Vol.9, 4-5, Anholt, S. (2003). Brand New Justice: the Upside of Global Branding. Butterworth- Heinemann. Anholt, S. (2003). Branding places and nations. In R.Clifton & J.Simmons (Eds): Brand and Branding. The Economist in Association with Profile Books, London. Brymer, C. (2003) Branding a country www.brandchannel.com Café de Colombia. www.juanvadez.com Clifton R., (2003) Introduction. In R. Clifton & J. Simmons (Eds):Brand and Branding. The Economis in Association with Profile Books, London de Vicente J., (2004).State Branding in the 21st Century. Master’s Thesis. The Fletcher School. Delorie, J. (2004). Moulding our National Identity. www.msk.com. Frost, R. (2004). Mapping a country’s future. www.brand.channel.com Kapferer, J.N. (2004). The New Strategic Brand Management. London. Kogan Page. Mihalache, S. & Vukman P. (2005). Composition with country and corporate Brands, Master’s Thesis in Business submitted to Linkoping University. Nworah, U., (2005). www.brandchannel.com/papers Olins, W. (2001). The image of Spain. www.earthspeaks.com Olins, W. (2002). Branding the Nation: The historical context. The Journal of Brand Management 4 .vol.9.4-5…

    • 5066 Words
    • 21 Pages
    Good Essays
  • Best Essays

    Contemporary Business Issues

    • 3894 Words
    • 16 Pages

    Schlappa, H. (2011). Contemporary Issues in Business Lecture 6 Perspectives of International Brand Management. UH Slide.…

    • 3894 Words
    • 16 Pages
    Best Essays
  • Powerful Essays

    ITC ltd

    • 4621 Words
    • 19 Pages

    “A country's brands are a reflection of its competitive strengths and a manifestation of its innovation and intellectual capacity. I strongly believe that a country's economic capacity is significantly enriched when its institutions build and own internationally competitive brands. Winning brands serve as market anchors to support the competitiveness of the entire value chains of which they are a part. Strong domestic brands create much larger value since they…

    • 4621 Words
    • 19 Pages
    Powerful Essays
  • Powerful Essays

    The approach used in this research includes both primary and secondary data. Secondary data includes a wide range of existing literature on the issue of branding and quality. This literature may include books, research papers and reports, project or annual reports. Both the qualitative and quantitative information would be gauged from the entire accessible source. In the primary research it would include focus group and high street interviews. Robson (2002) says that collection of primary data can be time consuming and tedious but can be rewarding if the research for information remains close to the issues relevant to the research topic.…

    • 4055 Words
    • 17 Pages
    Powerful Essays
  • Good Essays

    Branding the nation: What is being branded? The major topic of the paper is what nation branding is and what the purpose of nation branding is.…

    • 823 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Wally Olins On Brand is – as the title suggests – about brands’ history, brand development, nation branding and guidelines for branding and an outlook into the future of brands. The books is very well and comprehensibly written, it explains various concepts of different brands without using cryptic, scientific language and illustrates these concepts with real life examples and interesting little stories. This way one not only learns about the theory behind branding but…

    • 1056 Words
    • 5 Pages
    Powerful Essays
  • Satisfactory Essays

    Nation Brand

    • 5946 Words
    • 18 Pages

    I first began to write about an idea I called “nation brand” in 1996. My original observation was a simple one: the…

    • 5946 Words
    • 18 Pages
    Satisfactory Essays
  • Powerful Essays

    We had been assigned to prepare a final report for the course of MKT460. We had chosen “Bicycle Store and Maintenance Shop” for our project. We had an enthusiastic experience while working on this project. We thank you for giving us the opportunity to work in such a project. We have included market segmentation, target market strategies, swot and pest analysis, market positioning, marketing mix and financial plan of our new small business. We believe that it will increase our knowledge and skills on these subjects. We also believe that this project will help us to develop our communication skills in any business sector and we will be able to work better in the near future.…

    • 4400 Words
    • 24 Pages
    Powerful Essays
  • Powerful Essays

    Parker Pen

    • 3454 Words
    • 14 Pages

    Doyle, P. & Stern P. (2006). Marketing management and strategy (4th ed). London, UK: Prentice Hall. Duffy, N. & Hooper J. (2003). Passion branding: Harnessing the power of emotion to build strong brands. Chichester, UK: Wiley Publishers. Keegan, W. (2002). Global marketing management. Upper Saddle River, NJ: Prentice Hall. Keillor, D. B. (2007). Marketing in the 21st Century: Integrated marketing communication. Westport, CN: Greenwood Publishing Group. Kotler, P. (1989). Marketing management: Analysis, planning, implementation and control. Upper Saddle River, NJ: Prentice Hall. Levine, M. (2003). A branded world: Adventures in public relations and the creation of superbrands. New York, NY: John Wiley & Sons. Schaik, J. L. (2002). The task of marketing management. Pretoria, SA: J.L. van Schaik, Ltd.…

    • 3454 Words
    • 14 Pages
    Powerful Essays
  • Best Essays

    A country’s brand can emit a positive or negative aura over all the country’s products and services. Our perception of a place can influence investment, tourism and purchase decisions. Brands, innovation and world class quality helps elevate the perception of Malaysia goods and services shows clear proof that Malaysians and their corporations can compete on a global stage. Branding is, after-all, a mind game. A brand, whether it is a product or a nation is a collection of perceptions. However, we know that to the target market, this perception is reality. If the country manages these perceptions well, a more vibrant, confident and dynamic Malaysia will emerge.…

    • 3563 Words
    • 15 Pages
    Best Essays
  • Powerful Essays

    Here is the assignment you allocated us to prepare on “Branding Bangladesh”. After researching and studying the current situation of the country based on collected data we have been…

    • 3196 Words
    • 13 Pages
    Powerful Essays