Relationship Marketing

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The Antidote
Emerald Article: Relationship marketing - but why? Gould, B

Article information:
To cite this document: Gould, B, (1998),"Relationship marketing - but why?", The Antidote, Vol. 3 Iss: 5 pp. 22 - 24 Permanent link to this document: Downloaded on: 14-10-2012 To copy this document: This document has been downloaded 3946 times since 2005. *

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Jagadish N. Sheth, (2002),"The future of relationship marketing", Journal of Services Marketing, Vol. 16 Iss: 7 pp. 590 - 592 Tony Ward, Tracey S. Dagger, (2007),"The complexity of relationship marketing for service customers", Journal of Services Marketing, Vol. 21 Iss: 4 pp. 281 - 290 Tracy G. Harwood, Tony Garry, (2006),"Relationship marketing: why bother?", Handbook of Business Strategy, Vol. 7 Iss: 1 pp. 107 - 111

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