justin
Executive Summary
Our aim in this article is to figure out how relationship marketing helps MetLife to retain customers so as to gain more profit.
Firstly, we investigate the degree or way that relationship marketing affect MetLife. We gathered many thought of different researchers regarding relationship marketing and prepared the literatures review trying to understand the definition and the related information about the strategy.
Secondly, we analyze why customers enter into a relationship with a firm.
Thirdly, we are going to explore the foundations of relationship marketing theoretically by elaborating the key elements such as trust, commitment, communication, cooperation and closeness to see how MetLife can make use of it. Besides, we provide examples showing how these elements are effective to relationship marketing.
Fourthly, we go through the benefit of relationship marketing.
We do a literature review of relationship marketing to see the definition of it and how it affects a company in reality. Besides, we carried out a research to investigate if relationship marketing applicable to insurance market. To carry out a research analyzing the current relationship between MetLife with its current customers, a quantitative research is preformed. We collect data by using email survey which had been sent out to 400 selected customers with different age group.
After collecting the information, we analysis the findings to prove if the main contracts of relationship marketing like trust, commitment, communication, cooperation and closeness have any impacts or contributions to customer’s satisfaction and loyalty. If so, effectiveness of relationship marketing in insurance field established.
Moreover, we are also examining the relationship between a firm’s reputations and customer’s satisfaction. By using the research we are going to explore if more professional the staffs are, the more the clients satisfied with the firm and likely to
Our aim in this article is to figure out how relationship marketing helps MetLife to retain customers so as to gain more profit.
Firstly, we investigate the degree or way that relationship marketing affect MetLife. We gathered many thought of different researchers regarding relationship marketing and prepared the literatures review trying to understand the definition and the related information about the strategy.
Secondly, we analyze why customers enter into a relationship with a firm.
Thirdly, we are going to explore the foundations of relationship marketing theoretically by elaborating the key elements such as trust, commitment, communication, cooperation and closeness to see how MetLife can make use of it. Besides, we provide examples showing how these elements are effective to relationship marketing.
Fourthly, we go through the benefit of relationship marketing.
We do a literature review of relationship marketing to see the definition of it and how it affects a company in reality. Besides, we carried out a research to investigate if relationship marketing applicable to insurance market. To carry out a research analyzing the current relationship between MetLife with its current customers, a quantitative research is preformed. We collect data by using email survey which had been sent out to 400 selected customers with different age group.
After collecting the information, we analysis the findings to prove if the main contracts of relationship marketing like trust, commitment, communication, cooperation and closeness have any impacts or contributions to customer’s satisfaction and loyalty. If so, effectiveness of relationship marketing in insurance field established.
Moreover, we are also examining the relationship between a firm’s reputations and customer’s satisfaction. By using the research we are going to explore if more professional the staffs are, the more the clients satisfied with the firm and likely to