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Summary As Group 5 were in charge of promotion. We have conducted secondary research in order to find answers such as how to advertise , what impact does sales promotion have on consumer behavior, what information should be given to the customer, locations where advertising should take place to reach target audience. Our secondary research has provided us with many useful information that has answered many questioned we had unanswered. For example, we were curious into how some sales promotion would affect consumer behavior. In our research we discovered that there are different types of promotion (such as coupons and rebates) and that delay-discounting such are rebates affect the consumer behavior. The results are that people prefer promotion that are effective immediately not a delay one. It also goes into more depth such as how price of the product would differ , being a high cost or low cost product. Another research article that will help us with more information is " Mobile Phone Consumption Behavior and the Need for Sustainability Innovations". These article provides useful information such as why college consumers buy phones, what can companies do for them to have a longer lasting phone. For instance , on a question that we be interested would be why do students replace their phones. The answers were such as wear and tear, improved utility, and new desires. This Article is full with more valuable information such as finding out how many cell phones have college students owned in their past 20 years, and how long they stay with their phones till there replaced.