The Importances of Marketing Communication
ABSTRACT
THE IMPORTANCE OF MARKETING COMMUNICATION AND FACTORS THAT INFLUENCES CONSUMERS BUYING BEHAVIORS.
This project work is divided into various topics. In the course of carrying out this research, I will be looking at the important marketing communication factors within the marketing of products, the factors that influences the consumers buying behaviors within business in general
Secondly, I will be looking into the views and ideas of some various scholars on consumers buying behavior and the important of communication in enhancing customer’s relationship within the function of marketing.
Finally I will be looking at the major element of communication on business and a research exercise will be carryout to find out the various opinions on the influences of consumers buying behavior and how promotional message (communication) have influenced their own buying behavior as a consumer, And also I will be making recommendations on how promotional messages (communication) can be improved in order to influence more buyers in the marketing of goods/services.
CHAPTER ONE
1.0 INTRODUCTION
Marketing communication is not just a communication that defined the kind of message exchange, is the relationship that defined the organization to consumer which is the medium through which a source develops a message, transmits it to an audience via some form of medium, and obtains feedback from the audience and it is important because so as to generate, store, analyze, disseminate anticipated marketing decision information on a regular continuous basis.
Marketing communication has no meaning without the elaboration of different features of product. Advertiser highlights different aspects of product whether it is the performance or the appearance depending upon the objective of the communication. Some of these feature of products usually with packaging, quality, appearances, taste, styles, design and even reliability. Most writers see
THE IMPORTANCE OF MARKETING COMMUNICATION AND FACTORS THAT INFLUENCES CONSUMERS BUYING BEHAVIORS.
This project work is divided into various topics. In the course of carrying out this research, I will be looking at the important marketing communication factors within the marketing of products, the factors that influences the consumers buying behaviors within business in general
Secondly, I will be looking into the views and ideas of some various scholars on consumers buying behavior and the important of communication in enhancing customer’s relationship within the function of marketing.
Finally I will be looking at the major element of communication on business and a research exercise will be carryout to find out the various opinions on the influences of consumers buying behavior and how promotional message (communication) have influenced their own buying behavior as a consumer, And also I will be making recommendations on how promotional messages (communication) can be improved in order to influence more buyers in the marketing of goods/services.
CHAPTER ONE
1.0 INTRODUCTION
Marketing communication is not just a communication that defined the kind of message exchange, is the relationship that defined the organization to consumer which is the medium through which a source develops a message, transmits it to an audience via some form of medium, and obtains feedback from the audience and it is important because so as to generate, store, analyze, disseminate anticipated marketing decision information on a regular continuous basis.
Marketing communication has no meaning without the elaboration of different features of product. Advertiser highlights different aspects of product whether it is the performance or the appearance depending upon the objective of the communication. Some of these feature of products usually with packaging, quality, appearances, taste, styles, design and even reliability. Most writers see