We were assigned to conduct an interview of how bazaars work out their sales promotion techniques by Professor … . I thought that it will be easy for me but when I found myself preparing for it, it was thrilling. I had so much doing this activity. It really enhanced my knowledge on the “outside world of marketing”. Not just looking at it but also interacting with the owner and salesmen with regards to deep understanding of their business. It is a privilege to really ask questions to on the job personnel the things that will matter for all us, the Bachelor of Science in Business Administration major in Marketing Management 2-1D School Year 2012-2013, the ways on how we can be a successful businessmen. It may not be the main road to success but it will surely help us with the career we are in. The venue that I chose to conduct the study is on Ynares Center, Antipolo City.
(Ynares Center seats on a 5 hectares lot situated along the Circumferential Road, Antipolo City. It has a seating capacity of 7,400 guests, fully air – condition with complete facilities and with 13 Multi – purpose Room which includes the Offices of the Governor and Sangguniang Panlalawigan, Administration and Engineering and Equipment Room. Its parking area can accommodate 440 vehicles.)
Sales promotion is one of the seven aspects of the promotional mix. Media and non-media marketing communication are employed for a pre-determined, limited time to increase consumer demand, stimulate market demand or improve product availability. Examples include contests, coupons, freebies, and loss leaders, point of purchase displays, premiums, prizes, product samples, and rebates
Sales promotions can be directed at the customer, sales staff, or distribution channel members (such as retailers). Sales promotions targeted at the consumer are called consumer sales promotions. Sales promotions targeted at retailers and wholesale are called trade sales promotions. Some sale promotions, particularly ones with...
Please join StudyMode to read the full document