Re: Week 6

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Assignment 3
Prepare the EFE matrix for KKD

Prepare the EFE matrix for Sturbucks

Compare KKD, Dunkin Doughnuts and Starbucks



What kind of nutrition is important?

The above chart compared calories. For some people, they want less fat or sugar. Usually the items that are lower in fat tend to be higher in sugar and carbohydrates (and vise versa). Some of these foods offer no other nutritional value like fiber and protein. You need to assess what you are most concerned with. If your goal is to eat less than you burn each day, calories is your bottom line.

As you can see, Starbucks is not necessarily healthier than D&D, despite strategic marketing. Of all the comparisons done, Starbucks only came out on top three times. You might think that a "smoothie" is better than a "coolatta" , but the facts state otherwise.

Menu Diversity between Dunkin and Sturbucks

Dunkin' is the winner simply because many of its Dunkin' Donut stores are also paired with Baskin-Robbins ice cream stores, since Dunkin' group also owns the Baskin-Robbins chain. But Starbucks' has improved its menu as of late, and it is reaching to an entirely demographic than ice cream and donuts.

So while Dunkin' may win on diversity of product because of Baskin-Robbins, Starbucks probably still has the most redeeming menu from a profitability and sustainability perspective.


1. Overall Customer Service

Dunkin Donuts – Honestly the staff at the Dunkin Donuts location always leaves a lot to be desired, the greetings do not exist, the appreciation for choosing them to do business with does not exist and most importantly the sense of urgency to resolve customer complaints does not exist either. This is based on interaction with at least five different Dunkin Donuts employees. Krispy Kremes I have only dealt with one associate each of the three times...
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