Environmental Scan Paper
MGT 498 Week 3
For any company to survive in the business environment, they must be accustomed toward any situation within the environment because of certain issues, perceptions, chances, and resources. These are such reasons every business must observe any applicable changes, which can occur within the environment and invent from existing policies to adjust toward variations. For any company to succeed the company will need to conquer the trials and tribulations of the constant shifting environment. An environmental scan were conducted for the two following companies Starbucks, and Cocoa Cola. With the environmental scanning it will increase their chances and distribute their resources in the expectation of the constant changes within the environment. Starbucks was originated in 1971 in Seattle Washington on Pikes Place Market. Starbucks is a specialized whole bean, ground coffee, and tea business/distribution. Over the course of their years Starbucks until this present day builds relationships with millions of customers in over 17,000 stores all over the world. Starbucks are known in Argentina, Aruba, Australia, Austria, Bahamas, Bahrain, Belgium, Brazil, Bulgaria, Canada, Chile, China, Cyprus, Czech Republic, Denmark, Egypt, El Salvador, England, France, Germany, Greece, Guatemala, Hong Kong, Hungary, Indonesia, Ireland, Japan, Jordan, Kuwait, Lebanon, Malaysia, Mexico, New Zealand, Netherlands, Northern Ireland, Peru, Philippines, Poland, Portugal, Qatar, Romania, Russia, Saudi Arabia, Scotland, Singapore, South Korea, Spain, Sweden, Switzerland, Taiwan, Thailand, United Arab Emirates, United States, and Wales. As it has been read Starbucks are very much known all over the world. Of course Starbucks just is not about coffee, they are also specialized in more than 30 different blends of coffee both hot and iced. They also make smoothies (for the health conscious), and different variety...
Please join StudyMode to read the full document