Radio One Case
Radio One Radio One Inc. was founded by Catherine Hughes in 1980. Radio One was the largest radio group targeted to African Americans. They had remarkable success by purchasing underperforming stations and went from only 7 stations in 95 to 28 in 99. In 1980, Hughes and her husband raised enough money to purchase WOL-AM in Washington, D.C. for just under one million dollars. This increased their credibility. Radio One’s strategy was to provide urban-oriented entertainment, with information easily accessible to African American audience. They wanted to be in as many major markets as possible.
In 1988, Radio One developed the idea of growing their business and wanted to purchase twelve urban stations from Clear Channel. This channel was
In 1988, Radio One developed the idea of growing their business and wanted to purchase twelve urban stations from Clear Channel. This channel was