Marketing Assignment on Transcom Food & Beverages Ltd.

Topics: Marketing, Strategic management, Fast food Pages: 12 (2630 words) Published: February 23, 2012

Transcom group started its journey in 1885 through tea plantations. This diversified business house now has interests in many segments in the industrial and service sectors in Bangladesh. Some of the brands managed by the group include: Pepsi, 7-Up, Mirinda, KFC, Pizza Hut, Phillips N.V, Whirlpool, Maybeline, Garnier, Heinz, Frito-Lay, Lindt, Servier, Novo-Nordisk. Other aspects of the business include:

Pharmaceuticals (Eskayef Bangladesh Ltd.
Newspapers (Prothom Alo & The Daily Star FM Radio (ABC Radio FM 89.2
Distribution (Transcom Distribution Company ltd.)

The Mission: Transcom’s mission and vision are combined into a unified single statement called the TransVision, which represents our identity and lays out our corporate goals. The seven statements outline Transcom’s vision and describe where we will be in 3-5 years’ time. We believe our TransVision statement aptly describes what we do and what sets us apart:Transcom manages customer interactions on your behalf. We are an extension of your company wherever your customers are. We inform and support them, sell your products and services and ensure an efficient and successful payment process. We listen, understand and adapt to your needs and those of your customers! With our unique Business Model driving operational excellence with statistical quality controls, proprietary technology and continuous improvements, Transcom’s motto day-in and day-out is simply . . . We Help You Communicate with Your Customers.

Transcom Food Limited has brought two franchises in Bangladesh. Those are

1. KFC

2. Pizza Hut


It stands for high quality fast food in a popular array of complete meals to enrich the consumer’s everyday life. KFC strives to serve great tasting, “finger licking good” chicken meals that enable the whole family to share a fun. Uninhibited and thoroughly satisfying eating experience, with same convenience and affordability of ordinary Quick Service Restaurants.

Pizza Hut

Pizza Hut provides the perfect mix of great food, great service and great place at a great value to its customers who are looking for a grand experience. It believes in positive intension, and maintains a strong internal environment by developing its competitive work force, which it trusts. The latest technological tools along with the best support systems from our franchiser YUM! International is used to ensure easy workflow and to make its restaurants the favorite in the Country.

List of Market Offerings in KFC

| Item |Quantity |Quality |Price | |Combo 1 | | | 290 TK | |Combo 2 | | | 285 TK | |Combo 3 | | | 280 TK | |Combo 4 | | | 250 TK | |Combo 5 | | | 300 TK | |Combo 6 | | | 220 TK | |Combo 7 | | |1,200 TK | |Combo 8 | | |2,050 TK | |Original recipe/Hot & | 2 pcs | | 190 TK | |Crispy |4 pcs | |360 TK | | |8 pcs | |720...
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