Questionbank
AISSMS IOM
MBA – II Semester
(201) Marketing Management Q1) Discuss the product Life Cycle (PLC) and explain with example how a product is managed in different stages of product life cycle. Q2) Define Branding and explain the purpose and significance of it in the era of cut-throat Competition. Q3) “Physical Distribution’ is a network of blood vessel which is necessary for existence of an Organization” analyze the statement. Q4) Discuss the different strategies. Give factor affecting pricing decision and discuss different approaches to pricing. Q5) Define “Sales Promotion’’ Explain various techniques of sales promotion and its Importance. Q6) Explain the extended P’s of marketing with relevant examples Q7) Explain the role and function of distribution channels. Design a marketing channel for a Consumer durable product. Q8) A new brand of tyre that never punctures is to be launched in India by a multinational company. Help the company with your advice about concept testing and test marketing. Justify your contention Q9) As a marketing manager which steps would you like to take while launching any new product? How will you conduct the Test marketing for product? Q10) Which of the various promotional methods would you emphasis if you were developing the promotional mix of the following product? a) Washing Machine b) Big TV c) Chocolate candy Q11) Suggest a suitable distribution channel and justification along with your own assumption A) Music CDs B) Air Cooler C) Pet Food Q12) ‘Wholesalers perform so many important functions that it is not possible to eliminate them from the channel of distribution.’ Do you agree with it? Critically evaluate the statement considering the types of Wholesaler and function performed by them Q13) Suggest suitable Advertising media along with your justification and assumptions for the
MBA – II Semester
(201) Marketing Management Q1) Discuss the product Life Cycle (PLC) and explain with example how a product is managed in different stages of product life cycle. Q2) Define Branding and explain the purpose and significance of it in the era of cut-throat Competition. Q3) “Physical Distribution’ is a network of blood vessel which is necessary for existence of an Organization” analyze the statement. Q4) Discuss the different strategies. Give factor affecting pricing decision and discuss different approaches to pricing. Q5) Define “Sales Promotion’’ Explain various techniques of sales promotion and its Importance. Q6) Explain the extended P’s of marketing with relevant examples Q7) Explain the role and function of distribution channels. Design a marketing channel for a Consumer durable product. Q8) A new brand of tyre that never punctures is to be launched in India by a multinational company. Help the company with your advice about concept testing and test marketing. Justify your contention Q9) As a marketing manager which steps would you like to take while launching any new product? How will you conduct the Test marketing for product? Q10) Which of the various promotional methods would you emphasis if you were developing the promotional mix of the following product? a) Washing Machine b) Big TV c) Chocolate candy Q11) Suggest a suitable distribution channel and justification along with your own assumption A) Music CDs B) Air Cooler C) Pet Food Q12) ‘Wholesalers perform so many important functions that it is not possible to eliminate them from the channel of distribution.’ Do you agree with it? Critically evaluate the statement considering the types of Wholesaler and function performed by them Q13) Suggest suitable Advertising media along with your justification and assumptions for the