Marketing and Product

Topics: PlayStation 3, Xbox 360, Marketing Pages: 1 (361 words) Published: April 27, 2013
Identify two new products (introduced to the consumer and/or business markets within the last year) and classify them as either: a new-to-the-world product, a new product line, an addition to the existing product line, an improvement and/or revision of existing product(s), or a repositioning of an existing item. For each product selected, identify what challenges you think the developing company faced in marketing this product. What rate of diffusion and consumer adoption do you foresee for these new products? 

Product innovation
As time goes by, new product became the old technology and consumer is looking for something new again to get them pump up. Product innovation is the creation and subsequent introduction of a good or service that is either new, or improved on previous goods to meet consumer’s needs. The easiest way is to improve the product offering to gain more market share or to retain at its position. The company can redesign their product that offer greater value or satisfaction to the consumers. Good examples of this type of products are Wii U and Note II. Both products are the improvement and revision of existing product both of products enhancing the existing product by adding features to their models. By doing so, both companies gain more market shares and retain its position in the market. Wii U

Wii U is a high-definition game system and its graphical power rivals the Xbox 360 and the PlayStation 3. It’s a tables like controllers that combines the motion controls of the Wii, the physical controls of Xbox 360 and PlayStation3, and the touch screen of the Nintendo 3DS.

Rate of diffusion
Diffusion is the process by which a new idea or new product is accepted by the market and the rate of diffusion is the speed that the new idea spreads from one consumer to the next. Adoption is similar to diffusion except that is deals with the different stages an individual goes through from hearing about the product to adopted to it. Both products were...
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