Qualitative Research and Fashion

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Simplicity and Femininity in Modern Fashion; Defined By Minimalism

CHAPTER 1: INTRODUCTION
Outline of the Study
Modern Fashion is an industry that is dominating other industries and growing into a large collection of artists who come together to present the world with their art, in the form of unique and extraordinary designs and ideas. The fashion industry gained acceleration in the second half of the 1900s, when different designers came forth with their extraordinary work and their contributions. It is not that fashion had not existed at all; it is just that previously the term fashion had a different approach. It has been observed that the world goes through changes very often, especially when it comes to the fashion industry (Dimant, 2010).

Background of the study
Over the last decades, the concept of Modern Fashion has come forward, which incorporates the designs and ideas of famous fashion artists together with their own ideas and creations. In simple words, fashion is not just limited to what fashion designers want the population to wear; it has now become a combination of what people want to wear and what fashion designers have to offer. Some decades ago, fashion represented flashy clothing and attire blended with loudness and vividness. Now, its representation has changed. Today, fashion not only defines loudness, it is also a representation of simplicity. Simple outfits and simple designs are also gaining momentum and acceleration, becoming almost as desired and appreciated as loud and vivid designs and creations. Fashion artists like Gucci, Dior and Armani have redefined the meaning of fashion (Dimant, 2010). Simplicity in fashion means removing the elements of loudness and replacing it with subtlety and quiet designs (Dimant, 2010). This phenomenon is growing and is on the rise because fashion lovers now prefer subtle designs over loudness and designs that shout out. Minimalism emerged in the early 1960s as a concept that defied the definition of fashion. When the word fashion is heard, the first thing that comes to a person’s mind is loud speaking designs and strong creations. However, minimalism negates such beliefs and proposes that extreme simplicity can be used to capture adequately, if not extremely, the representation of fashion. In other words, minimalism argues that fashion does not have to be loud or vivid to be able to express itself or to be able to make its place among top fashion creations (Weber, 2010). Minimalism argues that simplicity can in fact, be used to create strong statements and fashion art like none other. Considering such views, this paper analyses the role of minimalism towards modern art as it stands today and how simplicity is being adopted by the youth of today in their modern fashion.

Research Aim & Objectives
There are two aims of this research. The first is to understand the concept of simplicity and femininity in modern fashion and the second is to understand how fashion and simplicity in fashion is defined by minimalism (Weber, 2010). The aim of this research is to understand how the fashion industry is moving from loudness to simplicity and the significance of the demand for simple designs and creations in the industry. Fashion experts have expressed their opinions and stated that minimalism plays a strong role in the adoption of simple designs and creations in the fashion industry (Dimant, 2010). Fashion experts believe that young adults and even teenagers prefer if an element of their own personality reflects in the designs they wear and the creations that they display on themselves. This is why the latest designs of Dior, Versace, Gucci, Armani and other such designers are moving towards monotone and double toned designs and creations rather than designs with multiple colors and designs. The objectives of this research are: 1. To understand how minimalism affects the fashion industry 2. How simplicity and femininity play a significant role towards modern...
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