PT 1
PROGRESS TEST 1
DIMT - INTRODUCTION TO ADVERTISING
Lecturer : Ms Chelvi
Student Name : Desmond Choo Shynn - Junn
Student ID : 08DIMT13 - 0096
Report Submission date : 18/08/14
Marks : /20
BRAND ADVERTISING
Definition: It is advertising with a strong emphasis on the company brand (logo and/or company name). Brand advertising is the promotion of products and services offered by a specific brand. It is used primarily to create focus on a particular person, product or service and what consumers identify them with.
Brand advertising features and components which defines the brand:
Get a great logo. Place it everywhere.
Write down your brand messaging. The key messages you want to communicate about your brand. Every employee should be aware of your brand attributes.
Integrate your brand. Branding extends to every aspect of the business. Such as how you answer your phones, what you or your salespeople wear on sales calls and your e-mail signature.
Create a "voice" for the company that reflects your brand. This voice should be applied to all written communication and incorporated in the visual imagery of all materials, online and off. Is your brand friendly? Be conversational. Is it ritzy? Be more formal. You get the gist.
Develop a tagline. Write a memorable, meaningful and concise statement that captures the essence of your brand.
Be true to your brand. Customers won't return to you or refer you to someone else if you don't deliver on your brand promise.
Be consistent. This tip involves all the above and is the most important tip on this list. If you can't do this, your attempts at establishing a brand will fail.
Characters of effective brand advertising .
1. They focus on a single benefit.
2. They are simple.
3. They use short messages.
4. They evoke an emotional connection.
5. They provoke one or more senses.
6. Recall by consumers (Example ,Nike ads with athletes)
7. Have the courage to stand out.
Image Examples of Brand Advertising
DIMT - INTRODUCTION TO ADVERTISING
Lecturer : Ms Chelvi
Student Name : Desmond Choo Shynn - Junn
Student ID : 08DIMT13 - 0096
Report Submission date : 18/08/14
Marks : /20
BRAND ADVERTISING
Definition: It is advertising with a strong emphasis on the company brand (logo and/or company name). Brand advertising is the promotion of products and services offered by a specific brand. It is used primarily to create focus on a particular person, product or service and what consumers identify them with.
Brand advertising features and components which defines the brand:
Get a great logo. Place it everywhere.
Write down your brand messaging. The key messages you want to communicate about your brand. Every employee should be aware of your brand attributes.
Integrate your brand. Branding extends to every aspect of the business. Such as how you answer your phones, what you or your salespeople wear on sales calls and your e-mail signature.
Create a "voice" for the company that reflects your brand. This voice should be applied to all written communication and incorporated in the visual imagery of all materials, online and off. Is your brand friendly? Be conversational. Is it ritzy? Be more formal. You get the gist.
Develop a tagline. Write a memorable, meaningful and concise statement that captures the essence of your brand.
Be true to your brand. Customers won't return to you or refer you to someone else if you don't deliver on your brand promise.
Be consistent. This tip involves all the above and is the most important tip on this list. If you can't do this, your attempts at establishing a brand will fail.
Characters of effective brand advertising .
1. They focus on a single benefit.
2. They are simple.
3. They use short messages.
4. They evoke an emotional connection.
5. They provoke one or more senses.
6. Recall by consumers (Example ,Nike ads with athletes)
7. Have the courage to stand out.
Image Examples of Brand Advertising