Brand Me

Topics: Brand, Brand management, Branding Pages: 3 (945 words) Published: November 3, 2012
Brand Me
Chia-chun Chen
Student ID: 2030309

A Chinese poem says that:

The longest distance in the world is neither between life and death, but is that I am just behind you, and you are not aware of that I love you. (Amy Cheung,” Single bed in purse”)
The love poem not only can be used in the intelligence field, but also in the workplace where competition and pressure are emphasized. Personal brand is a significant part for marketing yourself.

Definition of personal branding
Nowadays, it is time to do personal brand, it is not about how excellent you are, but how you market yourself and what value you provide. (Montoya & Vandehey, 2002; Keller, 2008) This is also the most important and most basic marketing. If people know how to brand themselves, they are able to stand out in the group. Many people who are brilliant can only use degree, and former working experience to look for job. However, it is regrettable sometimes, as some people are not good at marketing themselves, so that people cannot understand their talent and ability, losing their opportunities in the end. Branding yourself refers to let others know you since someone has a story which is worth talking about, some people who like you will give them opportunities (Montoya & Vandehey, 2004)

Application of personal branding
Self-branding can be applied to the workplace, but also can be applied to school life and daily life. It is easier to improve their popularity and charm. (Montoya & Vandehey, 2002) Personal branding means taking time and thinking a way to give people a good impression. Even if there is nothing important, however, people might take time and contact with relevant customers. Email is a convenient access, but a phone call or a post card will be better. Personally, I usually make a phone call to relevant person and use informal way to talk about the work or any topics. The reason why I do this is not because of immediate benefit, but to keep in touch...
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