Psychology of Colour

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Australian Journal of Basic and Applied Sciences, 5(12): 215-219, 2011 ISSN 1991-8178 

Psychology of Colors and Architectural Façade and Interior Color Selection 1 1

Saeid Rahmatabadi, 2Dr. Siavash Teimouri and 3Dr. Feridoun Nahidi Azar

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Department of Architecture, Islamic Azad University, Borujerd Branch, Borujerd, Iran. Department of Architecture Science And Research Branch Islamic Azad University Arak Branch, Arak, Iran. 3 Department of Architecture, Islamic Azad University, Shabestar Branch, Shabestar, Iran. Abstract: The first section of this paper discusses many effects that specific colors have on human minds and how they can be applied to interior architecture and design. The focus of this research Pertains specifically to restaurants. Most of this research comes from studies of warm and cool colors. Though they have opposite effects on human minds, combining them can create comfortable atmospheres and settings. The second section of this study is to research the human’s color selection of the architectural facade. As a result, Ratio of the color selecting has the tendency when surrounding color’s tone and selecting one are same. Degree of consideration in surrounding and Degree of harmony after color selecting have the tendency which is relation in the Saturation. Difficulty in the color selecting is in the brightness. There seems to be a different tendency between light tone and any others in Degree of consideration in surrounding and Satisfaction after color selection. Key words: Color Selecting , Architectural Façade, human mind, warm and cool colors. INTRODUCTION

When designing a restaurant, there are many things to consider besides the food that is served there. Customers should be able to enjoy the atmosphere almost as much as they enjoy the food in order for the restaurant to be successful. The flow of the floor plan is important because when a place is too crowded or hard to maneuver, customers may not be as comfortable as they could be. In addition to the floor plan, the colors used on the interior affect the successfulness of a restaurant because they can directly influence a person’s desire to eat.

Fig. 1: Warm and Cool Color. In general there are two ways to classify colors, warm and cool. Figure 1 gives a visual description of these two groups and physically separates the two. However, aside from the visual differences, there are psychological traits associated with each group as well. Warm colors are defined as being bold and energetic, and they have the tendency to advance in space. This characteristic has both positive and negative effects because while using them can make something stand out, too much of them can be overwhelming in a sense that it drowns out the other colors. Cool colors are soothing and have a tendency to recede. They are good to use with things that are meant to be located in the background and they can make the space that they are used in seem bigger than it really is. (Nicholson, 2002). Corresponding Author: Saeid Rahmatabadi, Department of Architecture, Islamic Azad University, Borujerd Branch, Borujerd, Iran. E-mail: Saeid_gh_rahmatabadi@yahoo.com

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Aust. J. Basic & Appl. Sci., 5(12): 215-219, 2011 

Fig. 2: Warm Color. Out of the seven hues that make up our visible range of color, red, orange, yellow, and some shades of green are considered to be the warm colors, as shown in Figure 2. The warm colors cause an increase in heart rate, respiration, and blood pressure because it has a stimulating effect on the nervous system. (Meola, 2005) Due to the size of its wavelength, Red is the most warm color and has the strongest effects on the human mind. It increases enthusiasm, encourages action, and is often associated with desire. The color orange shares some of the same characteristics as red but without the intensity. It stimulates activity, appetite, and encourages socialization. Yellow encourages communication, activates memory, instills optimism...
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